Who you’re dealing with

Plainsmith is a registered trade name of GutCall LLC, a Colorado limited liability company. Contracts, invoices, and payments run under GutCall LLC d/b/a Plainsmith. Contact: support@plainsmith.co.

How we quote

Every engagement is fixed-price and agreed in writing before work begins. There’s no hourly billing. Scope is the written description attached to your order or statement of work; anything beyond it is quoted separately and never starts without your written OK.

Your website — $40/month

• What the $40 covers. A business website of up to five pages built from your questionnaire, hosting, SSL, and, before you go live, you can have as many rounds of revisions as you want. It is your site and your taste, and you want it live as much as we do. After launch you get five content-edit requests a month, worked in the order they arrive. Most are done the same day. Send them from your account page, where the history stays in one place, or to edits@plainsmith.co. One message is one request, however many changes are in it. Unused ones don’t carry over. A sixth waits until the first of next month, or $10 puts it up right away. That covers text, hours, photos and prices; redesigns and new pages are quoted separately, in writing, before any work starts.
• The 48-hour clock starts when your completed questionnaire lands on an active plan: questionnaire plus first payment, in either order. It ends when your review link is live. Your site goes public after you approve it.
• Cancel any month, no fee. The plan is month-to-month and canceling takes effect at the end of the month you have paid for. An optional annual price ($400 for twelve months) is available at checkout; annual plans renew each year unless you cancel, and cancellation takes effect at the end of the paid year. We email you fourteen days before an annual renewal, so the charge is never the first you hear of it.
• Full refund for 14 days after handover. If you tell us within 14 days from the day we hand you your finished site that you do not want it, we refund what you have paid us for the website, in full and without asking why. On an annual plan that is the whole $400, and any tool you bought alongside it comes back too. The window runs from handover, not from payment. You pay before we build, so counting from payment would spend your two weeks on our build. Domain registration fees are excluded, and the name stays yours.
• Buy the site outright, whenever you like. The $499 buys the files, at any time, less your plan credit. On the monthly plan, this month’s $40 comes off. On the annual plan, every month of your year you have not finished comes off, at $400 divided by twelve each, and that includes the one you are part-way through. The plan still runs to the end of that month. Your account page shows your exact price before you press anything, and the checkout charges that price. Because the unused part of your plan has just paid for the files, the plan ends with the buyout, at the end of the month you are in: hosting, edits and the tools run to that day and then stop, and no further payment is taken. The site leaves our hosting then, but it is not gone. You have it, and it will run on any host.
• The tools are a service, and a buyout ends it. A website is a set of files and we can hand them to you. A tool is not: the front desk answers a real phone number, sends real texts and runs on our number and our servers, and every message it sends costs money for as long as it runs. Nobody can sell you that outright, so we do not pretend to. The $499 buys the website. It doesn’t buy the tools, and when your paid time runs out the tools stop. What does not stop is your side of them: every contact, message and appointment stays downloadable as spreadsheets from your console, and the console stays open, free, read-only, after you have gone — so the record of who called you and what was said is still yours to look at. It doesn’t send anything and it doesn’t cost you anything. If you want the tools running again, start the plan again and they pick up where they were.
• Annual locks your price; monthly does not. On an annual plan the rate holds for the year you paid for. On monthly it is not locked. We can change what a plan costs. You get 30 days’ notice by email before it reaches your card. Two different notices can land on one renewal, so here is which wins: an annual plan renewing at the same price gets the fourteen-day reminder above, and any renewal at a higher price gets the full 30 days, because the price change is the thing you need time to decide about.
• Your domain and your content are yours from day one. Text, images and logo, all of it. The site design and code become yours on buyout; until then we license them to you for as long as you subscribe.
• Mailbox setup is included. Your mailbox is an account you own with your email provider. We connect it to your domain at no extra charge. Any mailbox subscription is paid by you directly to the provider.
• Your customers pay you, not us. Connect your own payment provider (Stripe, Square, PayPal, Venmo) and your customers pay you directly. Plainsmith never processes, holds, or takes a percentage of your customers' payments.
• You can end it yourself. Cancel from your account page, or write to support@plainsmith.co if you’d rather we did it. Both end the plan the same way, and there is no cancellation fee. We hand over your content and start any domain transfer within 7 days. The site itself comes down unless you buy it out, at the price and credit set out above, because hosting is what the monthly pays for. And if we ever wound the business down, every client would get 90 days’ notice and their site files. There is no escrow behind that, so weigh it as what it is: a promise from two people. Your data is not a promise. Download it from your account page any time before you cancel — and if you have already canceled, email us and it comes back to you inside those same 7 days.

Domains

• If we register a domain for you, you are the registrant (the owner of record). We bill it at exactly what we are charged, to the cent with no markup, at registration and each renewal, and we register only after that payment clears. The renewal works in that order too: the registrar renews the name and charges us, and then we charge the card on your plan for the same figure. You are never billed for a renewal that has not happened, and never for more than it cost.
• Taking your domain elsewhere costs nothing. We start the transfer within 7 days of your asking, whether or not you’re still a customer. One industry rule we can’t waive: newly registered domains carry ICANN’s standard 60-day transfer lock. During those first 60 days we can still point the domain anywhere you like and update your registrant details. Only the registrar-to-registrar transfer itself has to wait.
• Domain availability shown in our search tool is checked against public registry data in real time but is only final at registration.
• Taking your email with you. A mailbox in your name stays with your email provider when you leave Plainsmith. If you move your DNS, the mailbox’s email settings must be added at the new provider to keep it working.

Workflow tools, included with your website plan

• Tools are prebuilt, and configured to your business. The catalog is at plainsmith.co/tools/demos/ — the front desk, quote follow-up, deposit booking, customer win-back, invoice nudging, review chasing, waitlist filling, weather rescheduling, on-my-way texts, crew day-sheets, and season renewals, configured to your business (your services, wording, and phone number). The workflow tools in the catalog come with your website plan, monthly or annual, and setup — configuring and testing them on your real line — comes with them. Nothing is charged per tool.
• Texts to your customers leave from your own phone. The app sends them from your handset, on the plan you already pay for, so nothing is charged per message and no carrier registration (A2P 10DLC) is filed. Tools go live when they’re configured. The front desk is the one that needs a second number, and that number is voice only: it answers the calls you miss and what it hears reaches you as a text from the app. It lives in a Twilio account created in your name; Twilio bills you directly: about $1.15 a month for the number and about a cent a minute while a voicemail is being left, plus $20 of credit to open the account, which tops up when it runs low. Turning the voicemail into text costs you nothing. The message itself reaches you through the app on your own phone, so nobody charges you per text. Messages are capped at two minutes each. Every number is on the fees page, at cost, like domains.
• Tool support, included in your website subscription, is what runs your tools — the one that watches for a missed call at 6pm and sends the text. It is a separate job from hosting your website, which is what the $40 pays for, so the two are not one charge billed twice. Monitoring, compliance handling and message-wording changes are in it. Request changes anytime from your account page. Cancel anytime. Tool support is included whether your website plan is monthly or annual.
• Your number, your Twilio account and your customer data are yours. They have been since the day we set them up. A tool runs for as long as your website subscription does, and if the subscription ends the automations stop — your number, your contacts and your history are still yours, and restarting is one click in your account. Tools need a website plan: they run inside your Console, and the Console comes with a Plainsmith website. If you leave, we export your data and hand over all access within 7 days, no conditions.

Custom tools & Scoping Audits

• Custom tools are governed by a short statement of work (SOW) we both sign off on by email: the feature list, the fixed price, the payment schedule, and the number of revision rounds. The SOW controls the feature list, the price, the schedule and the revision rounds if it differs from this page. Everything else here still applies to it — what you own on payment, the 7-day handover, and the limits below.
• The $49 Scoping Audit delivers a workflow map, plus a written feature list with a fixed quote guaranteed for 30 days. The $49 is credited in full toward your build when you start within that window. If the audit says buy something off the shelf instead, there is no build to credit it against and the $49 is what the advice cost. You keep the map and the feature list.
• Custom tools are half up front. Half at signing and half at delivery, unless the SOW states otherwise. Delivery means the tool is running on your own site and doing the thing the feature list says it does. Not a demo, not a handover call — you can use it on a real job. If something on that list does not work, it is not delivered yet and the second half is not due.
• New ideas mid-build never stall the build. They go on the Phase 2 list — the running list of things worth adding next. Each is quoted after delivery as its own small project, so new ideas never stall the sprint you already paid for.
• On full payment the deliverables are yours. We keep the right to reuse our own general-purpose tooling, libraries, and know-how that aren’t specific to your business.
• Keeping a custom tool running is $25/mo, and optional. This one is for software we built for you alone, so it is its own line: prebuilt tools from the catalog are one-time, and their support sits inside your website plan. This is $25 a month on top of that, however many custom tools you have. Hosted Care runs the custom tool and watches it, with small tweaks included. Cancel anytime; we hand over deployment access within 7 days.

The questions people email us before paying

• If your card declines, you have 30 days. Stripe retries over the first week and we email you; nothing changes on your site during that month. After 30 days without a payment or a reply we take the site down, and it goes straight back up when you settle. Nothing in our system does this on its own — a person does it, and only after writing to you.
• What the $499 buys is a folder of HTML, CSS, images and JavaScript that any host will serve. Nothing in it needs us, and nothing in it needs a platform. Your account page and any tools stay with the plan, so they end when the plan does. The account page is included in the $40 and is not charged separately.
• After you cancel, the domain is yours and the bill is yours. We start the transfer into your own registrar account within 7 days of your asking, subject to ICANN’s 60-day lock if the name is newly registered. After that your registrar bills you at whatever they charge, which is their number and not ours. We don’t renew it for you and we don’t hold it.
• Who can read your customers’ messages: the two of us, and only to fix something you have told us is broken. Nobody else has an account that reaches them. The security page says how that is held.

Your content

You confirm you have the rights to the text, photos, and logos you give us, and that your business and site content are lawful. We may decline or remove content that isn’t, and you get the same warning first that a missed payment gets: one of us writes to you before anything comes down. We may show your finished site in our portfolio unless you ask us not to — email support@plainsmith.co and it comes out, whenever you ask, including years later.

Sales tax

Prices on this site are before tax. Stripe works out whether sales tax applies from the address you enter and shows it on the checkout screen before you pay. Today that means Colorado, where we are registered to collect it.

The limits of what we promise

We stand behind the specific promises on this page. Beyond them, services are provided as-is; we don’t guarantee sales results, lead volume, search rankings, or uninterrupted hosting. On that last one you are owed more than a disclaimer: the security page says what we aim for, what we watch around the clock, what happens the moment one of those checks fails, and why we do not send service credits. Our total liability for any claim is capped at what you have actually paid us in the twelve months before it. Three months in on the $40 plan that is $120; a full year in it is $480. Neither of us is liable to the other for indirect or consequential damages. These terms are governed by Colorado law. If we update this page, material changes take effect for you 30 days after we email active customers and post them here.

Privacy

How we handle your information is covered in our Privacy Policy — the short version: we collect what we need to build and support your site, and you can ask for a copy or deletion anytime. We never sell it.