Free calculator

What are missed calls costing you?

Three numbers you already know. No email, no signup — the answer appears as you move the sliders.

Calls you miss in a normal week

Rings out while you're under a sink, on a roof, or driving. Your voicemail count is a decent guess.

6 a week

What an average job is worth to you

The whole ticket, not your margin.

$450

Of those callers, how many never come back?

They ring the next name on the list instead. Nobody knows this number exactly — move it to what feels true for your trade.

50%

How many of those would you have won?

Not every caller becomes a job. This is your usual hit rate on a new enquiry.

40%

$23,400

a year in work that rang once and went somewhere else

Where this number comes from

It's multiplication, not a study. Missed calls, times the share who don't call back, times your hit rate, times what a job is worth, times fifty-two weeks. You can check every step above, and if a number looks wrong to you, move it — the point is your figure, not ours.

We deliberately didn't pick the scary defaults. There's a widely-quoted claim that 85% of people never call back after an unanswered call, and we've left that slider at 50 instead, because we can't verify the 85 and would rather hand you a number you can defend than one that flatters us.

What actually fixes it

Someone answering every call would fix it. Short of that, the cheap version is a text that goes out the moment a call rings out, from your own business number: sorry we missed you, what do you need? Most people will answer a text at the top of a ladder when they wouldn't ring back.

That's the missed-call catcher — you can watch it run on sample data before deciding anything. It's $149 to set up on your number and $19 a month after.

The honest caveats

Some of those callers weren't jobs. Wrong numbers, sales calls, price-shoppers who were never going to book. The hit-rate slider is where you account for that.
A text back isn't the same as answering. It recovers some of this, not all of it. Anyone telling you a tool captures the whole number is selling harder than we are.
If your figure is small, don't buy anything. A tool that costs more than it saves is a bad tool, and the calculator says so above when that's the case.