Free calculator

What are missed calls costing you?

Two numbers you know, and two you estimate. No email, no signup. The answer appears as you move the sliders.

Calls you miss in a normal week

Rings out while you're under a sink, on a roof, or driving. Your voicemail count is a decent guess.

6 a week

What an average job is worth to you

The whole ticket, not your margin.

$450

Of those callers, how many never come back?

They call the next name on the list instead. Nobody knows this number exactly, so move it to what feels true for your trade.

50%

How many of those would you have won?

Not every caller becomes a job. This is your usual hit rate on a new inquiry.

40%

$28,080

a year in work that rang once and went somewhere else

Where this number comes from

It's multiplication, not a study. Missed calls, times the share who don't call back, times your hit rate, times what a job is worth, times fifty-two weeks. You can check every step above, and if a number looks wrong to you, move it. The point is your figure, not ours.

We deliberately didn't pick the scary defaults. There's a widely-quoted claim that 85% of people never call back after an unanswered call, and we've left that slider at 50 instead. We went looking for the study behind the 85 and could not find one. Every citation we followed led to another blog rather than to research, so we set the default where you can defend it.

What actually fixes it

Someone answering every call would fix it, and that is what the front desk does: your line answers, asks what they need, offers your open slots, and books the one they press. Callers who hang up at the greeting still get the text-back, written the moment the call rings out and sent from your own number on your tap. Most people will answer a text when they wouldn't call back.

That's the front desk — you can watch it run on sample data before deciding anything. It comes with your website plan; its answering line is billed separately by Twilio.

The honest caveats

Some of those callers weren't jobs. Wrong numbers, sales calls, price-shoppers who were never going to book. The hit-rate slider is where you account for that.
Answered is not the same as recovered. The catcher answers the call now, but some callers hang up on a recording. The text back recovers some of those, not all. No tool captures the whole figure.
If your figure is small, don't buy anything. A tool that costs more than it saves is a bad tool, and the calculator says so above when that's the case.