Custom tools
The tool your business wishes existed. Live in two to four weeks.
Our prebuilt tools cover the workflows most small businesses share. This page is for the one they don't: the spreadsheet you keep re-typing, the crew board you photograph at 6am, the portal your customers keep asking for, the contract you fill in by hand every time. Custom software used to cost too much to fix that. It doesn't anymore.
Scope and price fixed in writing before anything gets built.
Prebuilt or custom? One question tells you.
Most people who land on this page need a prebuilt tool, not a custom one — and the prebuilt ones come with your website plan. It’s worth two minutes to know which you are, because the gap between them is $149 and about three weeks.
Is it a message that needs to go out at the right moment?
Someone rings while you're under a sink. A quote goes quiet for a week. A customer is due back and won't think of it themselves. An invoice sits unpaid and you hate chasing it.
That’s a prebuilt tool, included with your plan, and sixteen of them already exist. Configured to your business, live on your number, nothing built from scratch.
See the shelf ›
Or is it a screen someone opens and does work in?
Three crews dispatched without a whiteboard. Customers logging in to see where their job stands. The contract you retype every job, drawn off the job record you already filled in. The spreadsheet you rebuild every Monday, turned into something with rules that remembers what you did last time.
That's a custom tool — from $149. No prebuilt tool can be bent into it, because the shape is yours.
Describe yours ›
If both are true, start with the prebuilt one. It comes with your plan, it runs this week, and it costs nothing where custom starts at $149. You'll write a sharper spec for the custom one once you've watched the simple version work.
And if an app you can already buy does the job, we'll say so in the reply to your first email, before you've paid for anything.
Custom tools start at $149
There's no menu of sizes here, because your workflow isn't a size. A small tool that does one job well starts at $149, and bigger ones are quoted from what they actually need, fixed and in writing, before anything gets built.
The $49 Scoping Audit is how you find out which yours is: your workflow mapped, a written feature list, and a fixed quote guaranteed for 30 days. The $49 comes off your tool in full. If an app off the shelf already solves it, the audit says so by name, and you keep the plan either way.
You check in twice while it is being built, and it ships on the date written in your quote. Custom tools bill half to start, half at delivery. They ship deployed and documented. Keeping it running afterward is Hosted Care, $25 a month — separate from the included plan, which covers prebuilt tools only. Cancel anytime and we hand over deployment access within seven days.
If a tool is bigger than one sprint, the audit splits it into phases with a fixed number on each, so you can stop after any of them. Ideas that arrive mid-tool never stall delivery. They go on the Phase 2 list and get priced as their own small sprint once this one ships.
The tools we build most
Every business calls it something different; the tools rhyme. This very site, and the showcases behind it, came out of the same build system.
Crew dispatch boards
Three crews, forty jobs a week, and no whiteboard photographed at 6am.
- Every job on one board, moved between crews and days in a drag
- Your rules for what fits: hours, drive time, two-man jobs
- Each change texts only the people it affects — nobody else pings
- The whiteboard and the 6:45am phone round, retired
Replaces the whiteboard and the Sunday-night planning hour · typically 2–3 weeks · from $149
Client intake & portals
One link per customer where they can see exactly where their job stands.
- A private link per job — no password anyone has to remember
- The stages you use: quote sent, deposit paid, scheduled, on site, done
- Their documents in one place: quote, contract, permit, warranty, photos
- A message thread that reaches you by email and text
- An automatic note to them every time the stage changes
Replaces the “any update?” calls and hunting for the right email · typically 3–4 weeks · quoted fixed, in writing
Back-office automation
The spreadsheet you rebuild every Monday, turned into something that remembers.
- Your columns become fields, and your formulas become rules
- It keeps last week, so Monday starts where Friday finished
- The recurring calculation runs on schedule and emails you the result
- Exports back to CSV, because it is still your data
- Two people can be in it without one of them overwriting the other
Replaces a spreadsheet that only one person fully understands · typically 2–3 weeks · from $149
Something else
If it is a workflow, it can be a tool. Things we have been asked for:
- Document generation — contracts and certificates filled from a job record
- Inventory or stock sync between a supplier list and what you quote from
- Scheduling that respects crew, travel time and the jobs already booked
- Recurring billing for maintenance plans and retainers
- An internal dashboard that answers the one question you keep asking
Described in the audit before anything is built, with a fixed number on each phase
Tell us what you need →
Tell us about your workflow
Two sentences is plenty. You'll receive a reply within one business day.