Including the two things you fixed for nothing, because a favor nobody notices is a favor you paid for.
These are the messages, in full. They go out under your name, so read them before you buy them, and change any of them at setup.
2:40 PM · you close the job on your phone
One tap, sent from your numberSummit Air — today at 14 Marlow Rd: • Diagnosed failed capacitor, replaced — $189 • Cleared condensate line — no charge • Re-seated loose return duct — no charge • Filter has ~1 month left, we’ll bring one when we’re next out Total: $189
Their replyThank you — I had no idea about the duct. What would our office cost?
Sent from your numberSame visit, three units — $420. I could do next Tuesday morning.
Their replyBook it
Next Tuesday · the same receipt goes out again
Sent from your numberBramble Court, three units serviced: • Coils cleaned, filters replaced ×3 — $420 • Reset a tripped breaker in unit 2 — no charge • Unit 3 fan bearing is getting noisy — worth watching, not urgent yet Total: $420
You cleared the line and re-seated the duct. If the receipt says $189 and nothing else, the customer paid $189 for a capacitor.
Listing a favor at $0 is the only way it registers as a favor. It also makes the charged line look like what it is: fair.
The filter note is not an upsell, it is a fact with a timeframe on it, and it is why they call you rather than searching again.
A number on an invoice, and a customer who has no idea you did anything beyond the thing they can name.
Every tool comes with your website plan, set up and tested on your line, switched on from your Console when you want it. You own all of it: the tools, the number, every contact in them. Need a custom tool? The $49 audit maps your workflow and credits toward the tool.