One message to the whole book, with a reason to answer now instead of in June.
Last year’s price until the 15th is a real reason to reply today. Without one, everybody means to get back to you and the season starts half empty.
The reminder skips anyone who already said yes, which is what keeps it from feeling like a mailshot.
These are people who already paid you for a season. Selling them the next one is the cheapest work you will do all year.
Waiting for last year’s customers to call in April, and finding out in May that half of them went with whoever asked first.
Your first tool is $149 — any tool after that is $49. One $19/mo Tools Care plan covers your full workflow. You own all of it: the tools, the number, every contact in them. Not sure where to start? The $200 audit maps your workflow and credits toward the build.