Websites for electricians

An electrician website that shows the full value of the work you do.

Show the range of electrical work you take on, from a faulty outlet to a new panel. We write your pages with your services, your photos and the credentials you choose to show.

Ten to thirty minutes to answer. A preview in 48 hours once we have your answers and payment.

Send me the questions ›

$40 a monthFive edit requests a month included.

More about your website

You do more than swap outlets, and the call you miss with your hands in a junction box goes to whoever picks up. One panel job lost that way is worth more than a year of the site, and the front desk that catches it comes with your plan. Its answering line has a separate Twilio bill. Your site should show the range, from service calls to panel work to EV chargers, with the license number a customer can check and prices that say what makes one job cost more than another.

ponderosaelectric.example Ponderosa Electric LLC, the sample website, on a desktop Explore Ponderosa’s demo ↗
The Console comes with it. The Ponderosa Electric LLC sample Console, on the Board

Ponderosa’s is a written example. Yours starts with your business.

This is how we build your site

Your questionnaire gives us the services, photos and business details to write and build your site, on your own domain.

STYLE
ponderosaelectric.example

Explore the services, prices and request form.

Open the Ponderosa Electric LLC sample ›

A sample business. Ponderosa Electric LLC is fictional. Its prices, reviews and job stories are examples. We build your site with your business details, photos and genuine customer reviews.

What we build into your website

Ten to thirty minutes of questions about your license, your services and your towns, and this is what comes back: a working site, not a mockup, on your own domain with your name on it. Inside it the license numbers a customer can look up, a table of the failures that hide inside walls, each one named, and prices that name what moves them — $650 near the panel, $1,200 across the garage. Every word is one an electrician would say, until the questionnaire swaps in yours.

Tell us which qualifications you’d like customers to see. We can include certifications, licenses and insurance details you provide.

Tell us what work you take on and what a service visit costs. Your site will show your qualifications and explain when you need to see the job before quoting. Send me the questions ›

Where the job goes after the panel photo comes in

Your Console keeps customer messages and job details together. Try Ponderosa’s sample below. The workflow tools draft texts for you to review, then send from your own phone.

ponderosaelectric.example/console

The real console, with sample data.

We build your website with the Console and workflow tools included. We’ll help you set up the tools that fit your work.

Send me the questions ›

$40/mo

Your website, Console and workflow tools. Writing, hosting and upkeep included.

48 hrs

Your first preview after your questionnaire and payment. Complete the launch checklist, then ask us to launch.

Cancel anytime

No exit fee. Your site stays up through the period you’ve paid for.

Or $400/year. Save $80 on twelve monthly payments.

See all pricing →Send me the questions ›

Your domain is registered in your name and billed at cost, about $11 a year.

Your mobile plan and optional voice line

The tools draft the message; you review it and tap to send on your phone. Texts use your carrier plan, with no per-message fee from Plainsmith.

The optional front desk answers calls you forward when you can’t pick up and prepares a text reply. We check forwarding on your number during setup. Its Twilio voice line costs about $1.15 a month plus about a cent a minute, billed to your own account. See provider costs.

Cancellation and refunds

Cancel from your account. Your website comes down and workflows stop at the end of the month or year you paid for.

You have 14 days to request a refund, starting when we send the finished website for review. We return your full website payment, including $400 if you paid annually. Domain registration is nonrefundable; you keep the domain.

Your Console stays open in read-only mode, free, so you can download your contacts, messages and appointments.

Buying the website to host elsewhere

Your domain, words, photos and logo belong to you from the start. The website’s design and code cost $499 less your plan credit to buy.

Monthly: this month’s $40 comes off. Annual: we credit $400 divided by 12 for each unfinished month, including the month you’re in. Your account shows the exact price.

Your files and hosting setup arrive within seven days. You take over hosting, updates and renewals. After a buyout, hosting and workflow service finish with your current billing month. Read the ownership terms.

What your site will know about electrical work

The arguments that win a two-bid week in this trade, researched and written into your pages. Read them the way a homeowner will. The questionnaire is where they become yours.

The biggest lie in this trade is spoken, not written

It is said on the phone: “you don’t need a permit for that.” Unpermitted electrical work surfaces at the worst tables in a homeowner’s life — the closing, where the buyer’s inspector finds it; the refinance appraisal; and worst, after a fire: the carrier generally pays the homeowner and then goes looking for whoever did the work. The city can even require finished walls opened so the work can be seen. The permit on a panel swap costs a couple hundred dollars, and it is the cheapest insurance in the whole transaction.

Your site says it plainly: which jobs need a permit and which do not, that the permit and the inspection ride inside the quoted price, and the other half nobody explains — code is not retroactive, but the work you touch comes up to current, and your inspector draws that line. That is where panel-swap sticker shock lives. The panel itself is a few hundred dollars. The dual-function breakers the current code wants are the biggest line on the parts bill, wherever your inspector requires them on reconnected circuits. On an older house, the grounding work nobody sees coming is the other one. Said before the invoice, those lines close jobs; said after, they sound like an excuse.

The same circuit is $500 or $2,500, and the difference is the path

Homeowners assume electrical work prices by the fixture. It prices by the path: the same 20-amp circuit that costs a few hundred dollars through open basement joists costs four to six times that through a finished ceiling and plaster walls with no attic above. Same work, same materials. The price is the route the wire has to travel, and whether a finished surface has to open for it.

That’s why the panel photo is worth more than any description — and why an honest shop can sometimes turn a $5,000 no into a $1,200 yes. A month of the house’s own recorded usage can show the service has room the paper math says it lacks, with whatever you are adding stacked on top of it, and load management can sometimes let a 100-amp service carry a charger that would otherwise demand an upgrade. A site that explains those levers reads like the electrician who checks before selling, because a working electrician walked us through it.

Everything else on an electrician’s website is adjectives

“Licensed, bonded and insured” is on every site, and the word doing the least work is “bonded”: the bond some jurisdictions want on file is a permit condition, not a fund a homeowner should count on. The word doing the most work is “insured” — general liability and workers’ comp, and your customer can call the carrier and have a certificate sent with their own name on it. What a customer can actually check: your master’s license, which is yours personally, and the company’s electrical contractor registration — often two separate numbers with two separate lookups on your state’s board, each returning a status and any discipline on record. A shop that prints its numbers is inviting the check.

And the paper matters more than the badge. A filled-out load calculation with the arithmetic showing, torque values written on the panel schedule, insulation readings where a fault or a rewire calls for them — these are the only places in the whole transaction where the customer sees a number produced about their specific house. Your site names whatever paper you hand over: the load calc with the upgrade quote, the torque log on the schedule. No adjective can fake that paper.

What we can build into an electrician’s site

We read what electricians put on their own sites, what their customers say in reviews, and what a working master told us unprompted. The questionnaire asks which of these belong on yours.

License number up top

In this trade the number itself is the trust artifact, not the word “licensed.” Real shops print it in the nav — your license and registration numbers, beside the state lookup that proves them.

By-the-job pricing, stated

Defined work gets a flat price before anyone touches anything; a fault gets a stated diagnostic, because nobody can flat-rate a search. Saying both is what keeps the one-star review from writing itself.

EV and panel service pages

EV chargers are the demand wave, and the brand names themselves are the copy: “Tesla Wall Connector, ChargePoint, Autel, Emporia — or whatever unit you bought,” plus “capacity check with the quote, upgrade only if the load math says so.”

A form that filters

Address, year built, panel photo, each with its reason stated. The year is the sharpest question on the form: it tells you whether to expect aluminum branch wiring from the late sixties or a Federal Pacific panel, which is where a photo quote turns into a panel job. A dead outlet and a panel upgrade separate at the form, and you reply with a time for one and a number for the other.

The commercial door

Property managers and small shops want a number that answers, the same electrician each time, and the exit-light testing their inspector asks about. A commercial card beside the residential services opens that account — the demo carries one.

Send us the change.

After your site goes live

Send the hours, photo or wording you want changed. We make the edit.

5Edit requests included each month

Most go up the same day.

Put your changes in one message. Everything in that message counts as one request.

Choose an example
PlainsmithExample exchange

Your direct line

Edit request
Your request

Can you change Saturdays to appointment only? I’m keeping weekdays the same.

Plainsmith makes the edit
Plainsmith✓ Done

Saturday now shows “By appointment” in your contact section. The weekday hours are unchanged.

Your request and our reply stay together in your account.

Sample conversation. These examples don’t send a request or change a website.

Send me the questions ›

Edit allowances and how to reach us

From your account, from your phone, in a sentence, and it lands on our phones the second you hit send. The two of us read every message that comes through your account; you meet us at the bottom of this page. We work through edit requests in the order they arrive. Most go up the same day. Five edit requests a month are included, and how much goes into each one is up to you — everything in a single message counts as one, so send them together. A sixth queues for next month, or $10 puts it up now.

What happens when you are in a ceiling

Most of what an electrical contractor loses is not lost on the website. It leaks between the phone ringing and the job being done. These are the ones that cost the most. Workflow tools come with your website plan, with no setup charge. Customers keep dialing the number on your truck; what it misses forwards to the front desk, a separate voice line, charged by Twilio. See the phone costs. You own the number and every contact in it.

The call at two on a Tuesday afternoon

It rings out, and the front desk answers for you, takes the message, and hands you a reply with two open slots in it, ready for your tap before they can try the next electrician.

The panel upgrade quote

The big ones go quiet longest. The tool drafts the day 2, 7 and 14 nudges for your tap; a reply stops the sequence and pings you.

The multi-day job

A panel change with the Xcel reconnect the next morning blocks both days, so nothing gets booked on top of it. The Friday service call that would have double-booked you never gets taken.

Explore the included workflow tools and check any optional provider charges. Try the tools. See provider costs. Send me the questions ›

Fair questions

What does the website cost?
The plan is $40 monthly or $400 annually. Hosting, SSL and monitoring are included; your domain is extra at registry cost. Cancel to stop renewal at the end of your paid month or year. The site comes down then unless you buy it out. You can ask for a full website refund within 14 days of us sending your finished site.
How much time do you need from me?
Allow 10 to 30 minutes to answer the questionnaire about your services, license and service area. We write and build from those answers, then send your site for review within 48 hours of receiving them and your payment. You review it before launch.
What happens if I cancel later?
Service continues through the month or year you’ve paid for. The site then comes down unless you buy its files and arrange your own hosting. Your domain stays yours. Workflow tools stop, while the Console stays free and read-only for your records.
Can search engines and AI tools find my business?
We describe your services and location on the page and in the information search engines read. This helps them understand your business. We can’t promise a ranking, recommendation or number of inquiries.
Is Plainsmith right for an electrical contractor with 1–3 vans?
Yes, if you still work on the jobs and take the calls yourself. We handle the website; included workflow tools help with missed calls and follow-ups. Tell us if you need dispatch, payroll or accounting integration so we can check the fit.
Do I have to learn software?
You use the Console to review messages and keep track of work. The front desk can take a missed call while you’re busy and prepare a reply. You check the words before sending them from your phone.
What does it cost with tools?
Your plan includes the workflow tools and their setup. The front desk also needs an answering line, billed separately by Twilio for its voice number and calls. See the provider costs on our fees page.

Ten to thirty minutes of questions. Then we build.

Tell us what you wire, which towns you cover and which credentials customers can check. We read your answers, write the pages and build your preview. You review it before telling us to publish.

The “we” is Jason Walls and Tadar Puakpaibool. Jason came to software from four trades — drilling, roofing, cabinets, machining — and started Plainsmith from Golden. He is responsible for your website build and custom tools, and handles technical problems when you contact us. Tadar is the marketer: fifteen years of campaigns and launches for brands including Red Robin and Procter & Gamble, and what each page says, top to bottom, is his call. Here’s our story.

Send me the questions › Open the demo ›