Put your usual jobs and your minimum where people can find them. We write your pages from the questionnaire, with your photos and a form for the whole list.
Ten to thirty minutes to answer. A preview in 48 hours once we have your answers and payment.
$40 a monthFive edit requests a month included.
Explore Walt’s demo ↗
Walt’s is a written example. Yours starts with your business.
Walt’s example shows his jobs, prices and service area. Your answers replace those details. We write and build the site on your own domain, with your name on it.
Explore the services, prices and request form.
Open the Walt’s Home Repair sample ›A sample business. Walt’s Home Repair is fictional. Its prices, reviews and job stories are examples. We build your site with your business details, photos and genuine customer reviews.
We turn your usual repairs and job photos into a website customers can use. They can put together a job list and send the location and photos before you call them back. We explain your charges and how a visit is arranged, using the details you give us.
Tell us which qualifications you’d like customers to see. We can include certifications, licenses and insurance details you provide.
Your job photos and the repairs you take on will shape the site. Tell us your minimum charge and where you work, so customers know what to send you. Send me the questions ›
Your Console keeps customer messages and job details together. Try Walt’s sample below. The workflow tools draft texts for you to review, then send from your own phone.
Your own replies from the inbox and your booking confirmations are included, and we charge nothing per message. The second voice number is billed by Twilio to an account in your own name, and every figure is on the fees page.
We build your website with the Console and workflow tools included. We’ll help you set up the tools that fit your work.
Your website, Console and workflow tools. Writing, hosting and upkeep included.
Your first preview after your questionnaire and payment. Complete the launch checklist, then ask us to launch.
No exit fee. Your site stays up through the period you’ve paid for.
Your domain is registered in your name and billed at cost, about $11 a year.
The tools draft the message; you review it and tap to send on your phone. Texts use your carrier plan, with no per-message fee from Plainsmith.
The optional front desk answers calls you forward when you can’t pick up and prepares a text reply. We check forwarding on your number during setup. Its Twilio voice line costs about $1.15 a month plus about a cent a minute, billed to your own account. See provider costs.
Cancel from your account. Your website comes down and workflows stop at the end of the month or year you paid for.
You have 14 days to request a refund, starting when we send the finished website for review. We return your full website payment, including $400 if you paid annually. Domain registration is nonrefundable; you keep the domain.
Your Console stays open in read-only mode, free, so you can download your contacts, messages and appointments.
Your domain, words, photos and logo belong to you from the start. The website’s design and code cost $499 less your plan credit to buy.
Monthly: this month’s $40 comes off. Annual: we credit $400 divided by 12 for each unfinished month, including the month you’re in. Your account shows the exact price.
Your files and hosting setup arrive within seven days. You take over hosting, updates and renewals. After a buyout, hosting and workflow service finish with your current billing month. Read the ownership terms.
The arguments that win the week when the list gets long, written into your pages. Read them the way a homeowner will.
The call is about one toilet that rocks. The money is the page of eight small things handled in one visit. The page that says so gets the whole list. Your site will say it in your words.
Walt’s is his first hour at $95. Whatever yours is, naming it ends the forty-dollar-shelf calls before they dial — and it makes the small job fair both ways: save up two or three items and the trip earns its keep.
What moves the price most is not the job. It is the number of trips. Order-the-part and match-the-stain each mean another visit, and so does mud, unless you set it hot and carry it through paint before you leave. So the site asks for the whole list and the photos up front, and one trip does the work of two.
Real-estate deadlines bring the best lists in the trade, twice: the pre-listing punch list that has to be done before the photos, then the inspector’s eight items with a closing date — nobody argues item by item, and they need it this week. A page that says you do them, with a turnaround, gets the call the agent makes first.
The minimum and the turnaround are two of the answers we ask you for.
Small-job disputes all have one shape: the customer priced the symptom in their head, and the bill named the cause. Put these on your pages early and the argument never starts.
Patching drywall while the leak still runs means paying twice. The page says the order out loud: find why it is wet, fix that, then patch. The customer who read that argues about the invoice a great deal less.
Repaired texture in a 1985 house is a cousin of the original, not a twin. Solid-and-close is one price; invisible means painting the wall corner to corner. Pricing both, in writing, beats promising “seamless repair” and arguing about it later.
Anything unexpected behind the wall gets photographed and sent — “found this, here is what it changes, OK to continue?” — before the meter runs. The site promises that habit in writing.
Both promises go on your pages, in your words — the questionnaire ›
A page written for Atlanta leads with humidity and mold. Here it is clay that heaves when it gets wet — a downspout dumping at the corner, a sprinkler zone run against the foundation — and a hose bib that splits in November because somebody left the hose on, and is not found until the wall goes wet in spring. Your market has its own list, and a homeowner can tell in one line which page was written where she lives. The cards below are what we wrote for a Front Range handyman; yours get written for your own ground.
The houses that still run a swamp cooler need it started in May, and shut down between late September and the first freeze: drained, pads out, supply line killed and the unit covered, and sprinkler lines get blown out in October before the first hard freeze. Both are calendar work — and a page that puts both on the calendar turns one repair into a customer who books twice a year without being asked.
A finished basement built under permit here has floating walls: a gap left at the bottom of the non-bearing studs so the slab can heave without loading the house. Plenty do not — a weekend job with the studs nailed straight to the slab, or a house old enough that nobody framed it that way. Look before you screw drywall tight or shim a basement door snug, because if the gap was there and you closed it, the crack that opens after the snowmelt is yours. Knowing the gap is there is the difference between a handyman who has worked this dirt and one who has not.
First check the top hinge screw, stripped out of a jamb it never really bit into. Look behind that hinge for a shim before you go long, because without one you pull the jamb over and trade a sticking door for a binding one. With the shim there, one three-inch screw through to the stud brings it back square in four minutes. If the screws are tight and the door still binds, the frame has gone out of square because the ground moved under it — plane that one and you have bought yourself a callback in January. Saying which one you are looking at, on the phone, is most of it.
Solid aluminum branch wiring in 1965-to-early-70s builds — the small branch circuits, not the heavy aluminum feeding a range or a service, which is a different conductor and perfectly normal. Federal Pacific and Zinsco panels. Popcorn ceilings until somebody tests them, because sprayed texture used old stock into the mid-80s and the build year does not clear it. Those belong to the era, and they are in your market too. Nobody calls a handyman about lead or asbestos — they call about a ceiling they want scraped — so what belongs on the page is not the rule, it is the habit: you can tell on sight when a job has stopped being yours, and you say so and hand over a name. That is the credential a six-month-old outfit cannot copy.
A six-month-old outfit with a magnetic door sign can undercut you all week and be gone by February. “Twenty years at the same number” is the answer to that, and your page leads with it.
Your years and your number go on the page exactly as you give them.
We read what handymen put on their own sites, and what their customers say in reviews. The questionnaire asks which of these belong on yours.
Solos win the “stranger with tools in my house” moment by showing it. Licensing here is a state question and sometimes a city one, so the page says what yours actually requires — and it will not put the word licensed, bonded or insured next to your name unless you told us you carry it. What it shows is what you do carry: the insurance with the figure beside it, and a certificate on request.
In this trade the business is the person. Customers name the handyman when they recommend you, and the About page that works opens in the first person. A homepage that leads with you converts the way word of mouth does, with the years beside your name, because “25 years of repairs and home maintenance” is a fact and “experienced” is an adjective.
Minimum, hourly rate, materials, increments. The page publishes them — “one-hour minimum, then 15-minute increments” — because hiding a price reads worse here than naming one.
The homeowner with one sticking door assumes a real handyman will not want it, so they never call, and that job was the start of a relationship worth years. “No job too small” is this trade’s favorite line, and from an outfit with an unstated $300 minimum it is the trade’s standing lie. It only works next to the mechanism that makes it true for you: your minimum, stated, whatever you set it at. Naming both together lets you say yes to the small job without losing an afternoon on it, and it tells the customer what the visit costs before they feel embarrassed to ask.
This trade is organized around the honey-do list, and the money follows it: a minimum charge is a poor deal against one twenty-minute job and a fair one against six items in the same visit. So the form asks what else is on the list, not only what is broken, and a photo with two sentences still tells you whether the work is yours before you drive anywhere.
The guarantee needs four parts, and the two that get skipped are the two that start fights: what it covers, how long, what it doesn’t cover, and where a fixture the customer bought himself sits — his receipt or yours. Ninety days or a year, workmanship alone or parts as well — that’s yours to set, and the page is where you say it plainly, before there is an argument to have.
Send the hours, photo or wording you want changed. We make the edit.
Most go up the same day. None wait more than two days.
Put your changes in one message. Everything in that message counts as one request.
Can you change Saturdays to appointment only? I’m keeping weekdays the same.
Saturday now shows “By appointment” in your contact section. The weekday hours are unchanged.
Please replace my old contact number with (720) 555-0184.
Your contact section and call buttons now use (720) 555-0184.
People keep asking if I’ll come out for just one small job. Can we make it clear I will?
I’ve added this to your services: “One loose handle or a whole list of repairs: both are welcome.”
Your request and our reply stay together in your account.
Sample conversation. These examples don’t send a request or change a website.
From your account, from your phone, in a sentence, and it lands on our phones the second you hit send. The two of us read every message that comes through your account; you meet us at the bottom of this page. We work through edit requests in the order they arrive. Most go up the same day, and none of them wait more than two days. Five edit requests a month are included, and how much goes into each one is up to you — everything in a single message counts as one, so send them together. A sixth queues for next month, or $10 puts it up now.
After a storm, repair requests can arrive while you’re finishing another job. Your Console keeps website inquiries and their photos together, and the included workflow tools prepare messages for you to review and send. Replies to those texts stay on your phone until you record them in the Console. If you add the optional front desk voice service, it can also take forwarded calls; see the provider costs.
You are under a sink. It rings and rings, and a caller who gets no answer is usually calling the next name before you surface. Your line answers instead: it says you are on a job, takes what they need and where to reach them, and hands you the reply drafted with two open times, for your tap.
A customer can describe the repair and upload photos through your website’s request form. Review the request in the Console, agree the work and price, then send any prepared customer messages with a tap. Text replies stay on your phone until you record them.
Mark it done and the total with its pay link is ready to send while they are still standing in front of the work — and it drafts the nudge so you never have to ask twice. The card processor takes near 2.9% and thirty cents. That is theirs, not ours.
Mark a job done to prepare a receipt text, then review it before sending from your phone. You can also make a receipt in Forms for the customer to open as a link. Both are included with your website plan. Use the Calendar to keep track of the appointments you’ve agreed.
Added up, the website, Console and these tools are $40 a month, or $400 a year. Provider charges are separate. The questionnaire ›
You answer plain questions and we read every answer ourselves. Three get it moving: what you take on, where you work, and what your minimum is. Everything else you add shapes the build. Ten minutes if you stick to the three, thirty if you give it everything. The site publishes only when you have seen it and say publish.
The “we” is Jason Walls and Tadar Puakpaibool. Jason came to software from four trades — drilling, roofing, cabinets, machining — and started Plainsmith from Golden. He is responsible for your website build and custom tools, and handles technical problems when you contact us. Tadar is the marketer: fifteen years of campaigns and launches for brands including Red Robin and Procter & Gamble, and he shapes how the pages are built. What they say about your work comes from your answers, and nothing publishes until you have read it. Here’s our story.