Websites for plumbers

A plumbing website built for the two questions customers ask first.

Help customers see which plumbing jobs you handle and how to reach you. We write your pages with your services, your area and a clear explanation of what happens once they call.

Ten to thirty minutes to answer. A preview in 48 hours once we have your answers and payment.

Send me the questions ›

$40 a monthFive edit requests a month included.

More about your website

Can you come today? And what is this going to cost me? Make the answer easy to find. Show the jobs you handle, where you work, how quickly customers can reach you, and what happens after they call.

halloranplumbing.example Halloran Plumbing, the sample website, on a desktop Explore Halloran’s demo ↗
The Console comes with it. The Halloran Plumbing sample Console, on the Board

Halloran’s is a written example. Yours starts with your business.

This is how we build your site

Your questionnaire gives us the services, photos and business details to write and build your site, on your own domain.

STYLE
halloranplumbing.example

Explore the services, prices and request form.

Open the Halloran Plumbing sample ›

A sample business. Halloran Plumbing is fictional. Its prices, reviews and job stories are examples. We build your site with your business details, photos and genuine customer reviews.

What we build into your website

You answer questions about what you fix, where you work, what you charge to come out and what your license number is. We write the pages and build a site like the demo here, on your own domain, with your name on it. Yours would be the same thing: a working site, not a mockup. Inside it: an emergency band that tells a frightened caller where their shutoff is and asks them for nothing in return, flat-rate bands with the code items named inside them, and a failure table with the fix on every row. The questionnaire replaces them with your own.

Tell us which qualifications you’d like customers to see. We can include certifications, licenses and insurance details you provide.

Your callout charge and after-hours policy belong on the page. Tell us what you fix and how you price it, so customers see the terms you actually offer. Send me the questions ›

Where the job goes after the call comes in

Your Console keeps customer messages and job details together. Try Halloran’s sample below. The workflow tools draft texts for you to review, then send from your own phone.

halloranplumbing.example/console

We build your website with the Console and workflow tools included. We’ll help you set up the tools that fit your work.

Send me the questions ›

$40/mo

Your website, Console and workflow tools. Writing, hosting and upkeep included.

48 hrs

Your first preview after your questionnaire and payment. Complete the launch checklist, then ask us to launch.

Cancel anytime

No exit fee. Your site stays up through the period you’ve paid for.

Or $400/year. Save $80 on twelve monthly payments.

See all pricing →Send me the questions ›

Your domain is registered in your name and billed at cost, about $11 a year.

Your mobile plan and optional voice line

The tools draft the message; you review it and tap to send on your phone. Texts use your carrier plan, with no per-message fee from Plainsmith.

The optional front desk answers calls you forward when you can’t pick up and prepares a text reply. We check forwarding on your number during setup. Its Twilio voice line costs about $1.15 a month plus about a cent a minute, billed to your own account. See provider costs.

Cancellation and refunds

Cancel from your account. Your website comes down and workflows stop at the end of the month or year you paid for.

You have 14 days to request a refund, starting when we send the finished website for review. We return your full website payment, including $400 if you paid annually. Domain registration is nonrefundable; you keep the domain.

Your Console stays open in read-only mode, free, so you can download your contacts, messages and appointments.

Buying the website to host elsewhere

Your domain, words, photos and logo belong to you from the start. The website’s design and code cost $499 less your plan credit to buy.

Monthly: this month’s $40 comes off. Annual: we credit $400 divided by 12 for each unfinished month, including the month you’re in. Your account shows the exact price.

Your files and hosting setup arrive within seven days. You take over hosting, updates and renewals. After a buyout, hosting and workflow service finish with your current billing month. Read the ownership terms.

What your site will know about plumbing

The arguments that win when the customer is holding a cheaper phone quote, researched for your trade and written into your pages. Read them the way a homeowner will.

The question that rewards the wrong bidder

“How much to replace a water heater?” is unanswerable in the form it is asked, so one plumber answers with a range and its reasons and the next one answers with a single low number on the phone. The customer hears one number and one hedge, and picks the number. Your site can settle that before you speak.

The four items the low bid leaves out

On a gas tank: the permit, the expansion tank, the vent, and the gas connection brought up to current code. On an older install that is $400 to $900 of work — not the difference between an expensive plumber and a cheap one, but between a permitted job and one that was never inspected. An electric swap has no gas line and no vent, so the list is shorter — and a page that publishes it says which tank it is pricing.

Why the inspector is the reason, not the fee

Shops skip the permit because the inspector makes them fix exactly those things. The fee is small and set by your jurisdiction; it is not what they are avoiding.

The closet that stopped fitting in 2015

Efficiency rules added roughly two inches of diameter to standard tanks after 2015, so a like-for-like swap into a 1978 hall closet often is not like-for-like. The shop that quoted $1,895 on the phone knows that. It plans to tell the customer standing in their basement, once the old tank is already out.

Which makes one sentence the most valuable thing on a plumbing site, and the questionnaire asks you for your own version of it:

  • The band, with the reasons inside it: what a standard replacement runs in your area, permit and expansion tank and code catch-up included.
  • The invitation: if someone quotes well under that, ask them which of those four they left out — because it is usually one of them.
  • The trip fee, named: what it is, what it covers, and whether it comes off the repair.
  • What free covers, exactly: replacement quotes free, diagnosis priced, credited against the repair the same visit.
  • The after-hours truth: what actually happens at 11pm, in the words you would use on the phone.

A homeowner holding two numbers has no way to tell them apart until somebody writes that down. Once you have, the shop quoting under you has to answer for the same four items, on his own page, to the same customer.

It is access, and then code catch-up

Customers believe the price is driven by fixture brand and the size of the house. Neither moves it much. What moves it is how much of the job is getting to the pipe, and what the permit obliges you to bring current once you are there.

Access can triple a $600 job

A twenty-four-inch crawl instead of a walk-in basement. Finished ceiling instead of open joists. Plaster and lath, which you cannot simply patch: it has to be repaired, and that is a different trade. It is the one variable the customer never mentions on the phone, so the page should ask for it.

Who owns the patch

Most plumbers exclude drywall, texture and paint. Most customers assume it is included. That gap is the single biggest source of end-of-job arguments, and it is a pricing decision rather than a communication problem: either price the patch or say in writing that you do not.

What can be priced from photos, and what cannot

A toilet on a sound flange, a disposal, angle stops, a sillcock, a water heater as a band from four photos. Never underground, never behind a finished wall, and never “low water pressure” — which is a valve at a few hundred dollars, a repipe at five figures, or a main somebody left half closed and no charge at all. Three real answers to one sentence, and a gauge is what tells them apart.

Publishing that list is what makes your quote look considered instead of high, and it filters the callers who were never going to send a photo.

The objects a competitor cannot fake

Most plumbers answer this with adjectives. The trade has real objects instead, and every one of them is checkable by a homeowner in a browser.

The license number, spelled out

Plumbers are licensed by the state nearly everywhere, and the number is publicly searchable. “Master plumber #_____, look it up” is a claim a fly-by-night cannot make.

Permits are public record

Denver, Aurora, Boulder and Fort Collins all publish searchable permit portals, and the questionnaire asks which authority yours is. A page that invites a customer to look up the permits pulled under your license is unfakeable, because the cheap outfit’s record is empty.

Numbers on the invoice

Static pressure in and out, the expansion tank precharge set to match, a combustion reading, the camera distance and depth written down. A homeowner can re-check the pressure with a $12 gauge, which is what turns a claim into proof.

Insurance the honest way

Not a PDF from the contractor. Your agent issues it direct to the customer, naming them as certificate holder — same day, free, and a fake does not survive it.

And the local layer, which a page written in another state gets wrong out loud: expansive clay that puts bellies in laterals and floating walls in finished basements; a freeze pattern that is whiplash rather than depth, so the failures are usually shallow — sillcocks, garage walls, cantilevers — rather than the buried service line; water that is soft in one district and hard enough to need a softener twelve miles south; and none of the seismic strapping California writes into its code, which is the fastest way to spot a page written there — though a garage install here still answers for ignition-source height and vehicle protection.

What we can build into a plumbing site

We read what working plumbers put on their own sites, and what their customers say in reviews. The questionnaire asks which of these belong on yours.

Availability in the headline

The strongest sites in this trade answer the first question in the first line: today, tonight, or the next morning.

The consent moment, in writing

Upfront pricing is table stakes. What converts is naming the moment the customer agrees: you know the firm number before anything is touched, and no clock runs while you decide.

Help before you are paid, above the fold

Where the main shutoff is in a bungalow, in a 90s tract house, at the meter pit. Giving away the thing that saves their floor, before they have spent a dollar, does more than a wall of trust badges.

What you do not do

No septic, no wells, no mobile homes, nothing past the boundary. One line, and several saved calls a week.

Three queues, not one form

Emergency, repair, and planned work are three different response times. A form that asks which one it is books the right day and stops an estimate request from sitting in the same pile as a burst pipe.

A real service-area boundary

Rather than twelve near-identical town pages for places you have never worked. Past a certain drive you are losing money on a ninety-minute job whatever you charge, and the page can say so.

Send us the change.

After your site goes live

Send the hours, photo or wording you want changed. We make the edit.

5Edit requests included each month

Most go up the same day.

Put your changes in one message. Everything in that message counts as one request.

Choose an example
PlainsmithExample exchange

Your direct line

Edit request
Your request

Can you put our office hours on the contact page? Monday to Friday, 8 to 5, for scheduling questions.

Plainsmith makes the edit
Plainsmith✓ Done

Added “Office hours: Monday to Friday, 8am to 5pm” beside your contact details, so customers know when to ask about scheduling.

Your request and our reply stay together in your account.

Sample conversation. These examples don’t send a request or change a website.

Send me the questions ›

Edit allowances and how to reach us

From your account, from your phone, in a sentence, and it lands on our phones the second you hit send. The two of us read every message that comes through your account; you meet us at the bottom of this page. We work through edit requests in the order they arrive. Most go up the same day. Five edit requests a month are included, and how much goes into each one is up to you — everything in a single message counts as one, so send them together. A sixth queues for next month, or $10 puts it up now.

Where the money leaks

A homeowner with water moving calls three plumbers and takes the first one who picks up. That is the whole race, and you lose it in the time you are under somebody else’s sink — from what owners tell us, this trade loses more leads to voicemail than to price. Then the replacement quotes sit while people think, and the invoices sit because asking is the job nobody gets to.

The call you cannot take

You are elbow-deep and it rings out. An automated assistant picks up instead, in your business’s name and saying up front what it is, takes what is happening and where to reach them, and hands you the reply drafted with two open times, for your tap — before they dial the next name on the list.

The replacement they are thinking about

Repairs get taken; replacements get considered for two weeks. Day 2, 7 and 14 in your own words, each drafted for your tap, and you are the one their reply reaches.

The invoice nobody wants to chase

Mark the job done and the total is drafted with a pay link for your tap while the goodwill is still in the room, then the nudge after it so you never ask twice.

Workflow tools come with your website plan, with no setup charge. Customers keep dialing the number on your truck; what it misses forwards to the front desk, a separate voice line, charged by Twilio. See the phone costs. No cap on the messages they draft and nothing charged per text. The texts go out from your own number, everyone who ever contacted you is yours to download as a spreadsheet from your account, and everything they book lands on the calendar your $40 site already runs.

Try the tools › · Send me the questions ›

Before you decide

Is Plainsmith right for a plumbing business with 1–4 vans?
Yes, if you still work on the jobs and take the calls yourself. We handle the website; included workflow tools help with missed calls and follow-ups. Tell us if you need dispatch, payroll or accounting integration so we can check the fit.
Do I have to learn software?
You use the Console to review messages and keep track of work. The front desk can take a missed call while you’re busy and prepare a reply. You check the words before sending them from your phone.
What does it cost with tools?
Your plan includes the workflow tools and their setup. The front desk also needs an answering line, billed separately by Twilio for its voice number and calls. See the provider costs on our fees page.

Fair questions

Should I publish a price range before seeing the job?
A range helps when you explain what can change it. Attach it to a defined job and say how access, materials or the condition of existing pipework affect the final quote.
Will it show my pricing?
In the form you use with customers: a trip charge, fixed prices for standard work or ranges that need a site visit. We’ll explain what each price includes and when you confirm it.
What does the website cost?
The plan is $40 monthly or $400 annually. Hosting, SSL and monitoring are included; your domain is extra at registry cost. Cancel to stop renewal at the end of your paid month or year. The site comes down then unless you buy it out. You can ask for a full website refund within 14 days of us sending your finished site.
When will the website be ready?
Once we have all your answers and payment, we send your site for review within 48 hours. Allow 10 to 30 minutes to answer the questions, then time to review the site. Launch waits for your approval and completed domain setup.
Can I keep my existing scheduling system?
Yes. We can point customers to the booking system you already use. The Plainsmith calendar doesn’t sync with it, so choose which calendar controls availability and keep it up to date. If you use our booking tools, their suggested times come from the Plainsmith calendar; jobs booked elsewhere need to be entered there too.
Can search engines and AI tools find my business?
We describe your services and location on the page and in the information search engines read. This helps them understand your business. We can’t promise a ranking, recommendation or number of inquiries.

Send me the questions ›

Ten to thirty minutes of questions. Then we build.

You answer plain questions: what you fix, the towns you cover, what you charge to come out. We read every answer ourselves. Then we write the pages and build the site, and it publishes only when you have seen it and say publish. Send me the questions ›

The “we” is Jason Walls and Tadar Puakpaibool. Jason came to software from four trades — drilling, roofing, cabinets, machining — and started Plainsmith from Golden. He is responsible for your website build and custom tools, and handles technical problems when you contact us. Tadar is the marketer: fifteen years of campaigns and launches for brands including Red Robin and Procter & Gamble, and what each page says, top to bottom, is his call. Here’s our story.

Send me the questions › Open the demo ›