Websites for roofers

A roofing website that gives homeowners something they can check.

Show your roofing work and how you stand behind it. We write your pages with the roofs you install, the repairs you handle and the details customers need before requesting a visit.

Ten to thirty minutes to answer. A preview in 48 hours once we have your answers and payment.

Send me the questions ›

$40 a monthFive edit requests a month included.

More about your website

Homeowners aren’t only choosing a roof. They’re choosing who they trust to stand behind it. Show your work, your process, the roofs you install and the local proof that says you’ll still answer the phone after the job is done.

sandovalroofing.example Sandoval Roofing, the sample website, on a desktop Explore Sandoval’s demo ↗
The Console comes with it. The Sandoval Roofing sample Console, on the Board

Sandoval’s is a written example. Yours starts with your business.

This is how we build your site

Your questionnaire gives us the services, photos and business details to write and build your site, on your own domain.

STYLE
sandovalroofing.example

Explore the services, prices and request form.

Open the Sandoval Roofing sample ›

A sample business. Sandoval Roofing is fictional. Its prices, reviews and job stories are examples. We build your site with your business details, photos and genuine customer reviews.

What we build into your website

You answer questions about what you install, where you work and what your warranty covers. We write the pages and build a site like the demo here, on your own domain, with your name on it. Yours would be the same thing: a working site, not a mockup. Inside it: the inspection spelled out, a table of the door-knock moves and the counter to each, and an estimator that takes your numbers. The questionnaire replaces them with your own.

Tell us which qualifications you’d like customers to see. We can include certifications, licenses and insurance details you provide.

Tell us which roofs you work on and the warranty you offer. The estimator can use your rates, with your inspection deciding the final quote. Send me the questions ›

Where the job goes after the storm call comes in

Your Console keeps customer messages and job details together. Try Sandoval’s sample below. The workflow tools draft texts for you to review, then send from your own phone.

sandovalroofing.example/console

The real console, with sample data.

We build your website with the Console and workflow tools included. We’ll help you set up the tools that fit your work.

Send me the questions ›

$40/mo

Your website, Console and workflow tools. Writing, hosting and upkeep included.

48 hrs

Your first preview after your questionnaire and payment. Complete the launch checklist, then ask us to launch.

Cancel anytime

No exit fee. Your site stays up through the period you’ve paid for.

Or $400/year. Save $80 on twelve monthly payments.

See all pricing →Send me the questions ›

Your domain is registered in your name and billed at cost, about $11 a year.

Your mobile plan and optional voice line

The tools draft the message; you review it and tap to send on your phone. Texts use your carrier plan, with no per-message fee from Plainsmith.

The optional front desk answers calls you forward when you can’t pick up and prepares a text reply. We check forwarding on your number during setup. Its Twilio voice line costs about $1.15 a month plus about a cent a minute, billed to your own account. See provider costs.

Cancellation and refunds

Cancel from your account. Your website comes down and workflows stop at the end of the month or year you paid for.

You have 14 days to request a refund, starting when we send the finished website for review. We return your full website payment, including $400 if you paid annually. Domain registration is nonrefundable; you keep the domain.

Your Console stays open in read-only mode, free, so you can download your contacts, messages and appointments.

Buying the website to host elsewhere

Your domain, words, photos and logo belong to you from the start. The website’s design and code cost $499 less your plan credit to buy.

Monthly: this month’s $40 comes off. Annual: we credit $400 divided by 12 for each unfinished month, including the month you’re in. Your account shows the exact price.

Your files and hosting setup arrive within seven days. You take over hosting, updates and renewals. After a buyout, hosting and workflow service finish with your current billing month. Read the ownership terms.

What your site will know about roofing

The arguments that win the week after a storm, researched for your trade and written into your pages. Read them the way a homeowner will. The questionnaire is where they become yours.

The first check is not the money

On a replacement-cost policy the carrier pays the depreciated value first (minus the deductible) and holds the rest back until the work is finished and documented, usually against a deadline of six to twelve months from the date of loss. If a mortgage company is on the check, it endorses in stages, with its own inspections, and that is the slowest part of the whole claim. Most homeowners learn all of this in the driveway, from whoever knocked first.

Your site says it before anyone knocks: what the first check is, what is still coming, and why the paperwork starts today. And it says what you do about it — photographs and measurements, a written damage report, and you on the roof with the adjuster at the inspection. The roofer whose documentation releases the depreciation is the one the homeowner calls, and on a claim that runs clean the deductible is the only check they write.

Nobody knows what is under a roof until it is off

Bad decking is the argument that starts in the driveway on day one: the crew finds nine soft sheets, the roof is open to the sky, and the customer thinks he is being upsold. An honest contract prices that before it happens — a decking allowance with a per-sheet price above it, and a photograph of every sheet before it is covered, so the count on the invoice has pictures behind it.

The bid without an allowance looks cheaper for exactly as long as the roof stays on. Your site explains the allowance the way you would at the kitchen table, which is how a two-bid week goes to the bid that looked more expensive.

Three leaks out of four are not the roof

Most residential leaks start at flashings and penetrations: chimneys, sidewalls, skylights, swamp coolers, valleys, not the shingle field. And the stain is almost never under the entry point: water travels along decking and rafters before it drops. A homeowner with a ceiling stain is braced to be sold a whole roof.

A site that says if this turns out to be a $600 chimney flashing rather than a $16,000 roof, we will tell you that wins that customer on the spot — and wins the reroof later, because they remember who didn’t sell them one.

What we can build into a roofing site

We studied how established roofers present themselves: the conventions of the trade. The questionnaire asks which of these belong on yours.

Your warranty, spelled out

Warranty is the product in this trade. The best sites explain workmanship cover versus manufacturer cover, name the years, say what actually triggers it, and publish the limits. Vague "fully warrantied" reads as evasion to anyone who's been burned.

An inspection offer with a shape

"Free inspection" is everywhere and means nothing. Give it a duration or an artifact — a 30-minute inspection, photos you keep, a walkthrough video of what we found.

Proof by count, not adjective

Roofs completed, years in the county, the manufacturer certification you actually hold. "Quality craftsmanship" is what every storm-chaser's site says too.

The crew, and the cleanup

Reviews in this trade talk about the same things: the crew were respectful, it took two days, and they ran a magnet over the drive for nails. Put those on the page, because they're what your customers already tell each other.

A job file on every claim

Roofing runs on paperwork: crew photos, the adjuster’s scope, the signed contingency, the permit. The console keeps them filed on the job — photos your crew texts in land there by themselves, and an upload link you text the homeowner puts their documents on the right job without an email chain.

The commercial lane, in your services

Property managers and GCs screen in two minutes: TPO and EPDM named, COI and W-9 turnaround stated, staging and dry-in dated in the contract. A commercial card alongside the residential services puts you on the bid list without a second website — the demo carries one.

Honest cost guidance

Nobody publishes roof prices, and everyone gets asked. A page that gives ranges with the honest caveats about pitch, material and decking answers the question searchers ask most and almost nobody will publish.

Not a scare tactic anywhere

"Roofing built on trust, not sales tactics" works on this page because the trade has given every honest roofer the same enemy, and saying so out loud is the fastest way to show you aren’t one of them.

Send us the change.

After your site goes live

Send the hours, photo or wording you want changed. We make the edit.

5Edit requests included each month

Most go up the same day.

Put your changes in one message. Everything in that message counts as one request.

Choose an example
PlainsmithExample exchange

Your direct line

Edit request
Your request

Can you change Saturdays to appointment only? I’m keeping weekdays the same.

Plainsmith makes the edit
Plainsmith✓ Done

Saturday now shows “By appointment” in your contact section. The weekday hours are unchanged.

Your request and our reply stay together in your account.

Sample conversation. These examples don’t send a request or change a website.

Send me the questions ›

Edit allowances and how to reach us

From your account, from your phone, in a sentence, and it lands on our phones the second you hit send. The two of us read every message that comes through your account; you meet us at the bottom of this page. We work through edit requests in the order they arrive. Most go up the same day. Five edit requests a month are included, and how much goes into each one is up to you — everything in a single message counts as one, so send them together. A sixth queues for next month, or $10 puts it up now.

What happens the week the hail hits

Most of what a roofing company loses is not lost on the website. It leaks between the phone ringing and the job being done. These are the ones that cost the most. Workflow tools come with your website plan, with no setup charge. Customers keep dialing the number on your truck; what it misses forwards to the front desk, a separate voice line, charged by Twilio. See the phone costs. You own the number and every contact in it.

The estimate worth thousands

Roofing quotes are the ones that sit longest and are worth the most. Day 2, 7 and 14, every one drafted without you remembering, and sent with your tap.

The weather week

One tap moves every affected job and readies the text for every customer, each one sent with your thumb, so a washout costs you a day rather than a week of phone calls.

The crew on the wrong street

Each crew gets its own run at 6 am, with the address and what to bring.

Explore the included workflow tools and check any optional provider charges. Try the tools. See provider costs. Send me the questions ›

Try the estimator

Try Sandoval Roofing’s example prices below. Your website uses the rates and minimum you choose.

The estimator uses your rates. Your pages also explain common problems and how you handle them, using details you confirm. Keep agreed visits in your Console calendar.

Send me the questions ›

Fair questions

Should the site show prices?
A range can help if you name what changes it, such as materials, roof complexity and access. Make clear that the final quote follows an inspection. We use your pricing and inspection terms.
Can you write my insurance-claim page?
Yes. We can explain the inspection and documentation help you provide, using your actual process. Claim-negotiation and deductible-waiver promises stay off the page. Send any required wording with your questionnaire so we can check it before publication.
Is Plainsmith right for a roofing company with 1–3 crews?
Yes, if you still work on the jobs and take the calls yourself. We handle the website; included workflow tools help with missed calls and follow-ups. Tell us if you need dispatch, payroll or accounting integration so we can check the fit.
Do I have to learn software?
You use the Console to review messages and keep track of work. The front desk can take a missed call while you’re busy and prepare a reply. You check the words before sending them from your phone.
What does the website cost?
The plan is $40 monthly or $400 annually. Hosting, SSL and monitoring are included; your domain is extra at registry cost. Cancel to stop renewal at the end of your paid month or year. The site comes down then unless you buy it out. You can ask for a full website refund within 14 days of us sending your finished site.
Can I update the site after a storm or when I’m booked out?
Yes. Send the message through your account and tell us when it should come down. Website updates are handled the same business day, usually within the hour. Your monthly edit-request allowance covers those changes.
Can search engines and AI tools find my business?
We describe your services and location on the page and in the information search engines read. This helps them understand your business. We can’t promise a ranking, recommendation or number of inquiries.

Ten to thirty minutes of questions. Then we build.

You answer plain questions, and we read every answer ourselves. Then we write the pages and build the site, and it publishes only when you have seen it and say publish.

The “we” is Jason Walls and Tadar Puakpaibool. Jason came to software from four trades — drilling, roofing, cabinets, machining — and started Plainsmith from Golden. He is responsible for your website build and custom tools, and handles technical problems when you contact us. Tadar is the marketer: fifteen years of campaigns and launches for brands including Red Robin and Procter & Gamble, and what each page says, top to bottom, is his call. Here’s our story.

Send me the questions › Open the demo ›