Websites for salons & studios

A salon website that helps the right client choose the right chair.

Great hair starts with being listened to. Your website can start that relationship before the appointment. Show your work, your services, your stylists and what clients can expect, then make booking or requesting a consultation simple. Built from a 10-to-30-minute questionnaire, in front of you in 48 hours. $40 a month, sent from your account.

copperandsage.com

Open the sample website to try it on your phone.

Open copperandsage.com ›
notice the polaroids — the portfolio does the selling

An example, not a template. Copper & Sage Salon is not a real company. The reviews, the prices and the photographs are written examples. What this site shows is what we would suggest for a salon. Yours will show what you want it to, including the reviews: send us your Google profile link and your best ones go on the page word for word, first name and last initial.

Qualifications you want to share

Tell us which qualifications you’d like customers to see. We can include certifications, licenses and insurance details you provide.

What we can build into a salon site

We studied how booked-solid salons keep the chair full. These are the conventions your customers already expect. The questionnaire is where you pick which of these belong on your site.

A portfolio that leads

Guests pick the person behind the work, and reviews say it in their own words . A review that names the stylist and the service does more than a page of adjectives. Your dimensional balayage and grow-out shots go where new guests look first, captioned in the trade’s own words.

Booking as the one CTA

“Book Now” sits on every screen, one button doing one job, because a client who has decided should never have to look for where. Every Book tap on your site lands in the calendar you already manage. We link your system, never a generic contact form.

Policies, written warmly

The trade’s formula is empathy first, then the number: “We understand that life happens… we kindly ask for at least 24 hours’ notice.” We write your cancellation and grace-window policies so guests read them before a no-show costs you a slot.

Booking that answers the basics first

Starting prices, how long each service takes, which stylist does what, when a color needs a consultation: put it all on the page. New clients book the right service with the right stylist, and your DMs stop filling up with the same five questions.

$40/mo

Your website, Console and workflow tools. Writing, hosting and upkeep included.

48 hrs

Your first preview after your questionnaire and payment. Complete the launch checklist, then ask us to launch.

Cancel anytime

No exit fee. Your site stays up through the period you’ve paid for.

Or $400/year. Save $80 on twelve monthly payments.

See all pricing →Send me the questions ›

Your domain is registered in your name and billed at cost, about $11 a year.

Your mobile plan and optional voice line

The tools draft the message; you review it and tap to send on your phone. Texts use your carrier plan, with no per-message fee from Plainsmith.

The optional front desk answers calls you forward when you can’t pick up and prepares a text reply. We check forwarding on your number during setup. Its Twilio voice line costs about $1.15 a month plus about a cent a minute, billed to your own account. See provider costs.

Cancellation and refunds

Cancel from your account. Your website comes down and workflows stop at the end of the month or year you paid for.

You have 14 days to request a refund, starting when we send the finished website for review. We return your full website payment, including $400 if you paid annually. Domain registration is nonrefundable; you keep the domain.

Your Console stays open in read-only mode, free, so you can download your contacts, messages and appointments.

Buying the website to host elsewhere

Your domain, words, photos and logo belong to you from the start. The website’s design and code cost $499 less your plan credit to buy.

Monthly: this month’s $40 comes off. Annual: we credit $400 divided by 12 for each unfinished month, including the month you’re in. Your account shows the exact price.

Your files and hosting setup arrive within seven days. You take over hosting, updates and renewals. After a buyout, hosting and workflow service finish with your current billing month. Read the ownership terms.

Where we stop, plainly

We build the site that fills your chair and the follow-up that keeps it full. We are not a salon platform, and a good one is worth paying for.

Your booking app stays

Fresha, Vagaro, GlossGenius, Square Appointments, keep it. Your site's Book button points straight at your real calendar instead of a second system nobody updates.

No stylist calendars or commission tracking

Per-stylist availability, client history, retail and commission are what salon software does well. We don't duplicate it.

No POS or retail inventory

Checkout and product stock belong in the system already at your front desk.

What we're actually good at here

A site that makes your work the reason someone books, plus catching the inquiry that comes in while you're mid-color, and the no-show deposit and reminder texts that protect the chair.

Fair questions

Can I keep my existing booking system?
Yes. The site’s booking button can open the calendar you already use, including GlossGenius. You keep managing appointments there; the website shows your work and helps clients choose a service.
What does the website cost?
The plan is $40 monthly or $400 annually. Hosting, SSL and monitoring are included; your domain is extra at registry cost. Cancel to stop renewal at the end of your paid month or year. The site comes down then unless you buy it out. You can ask for a full website refund within 14 days of us sending your finished site.
How much of my time do you need?
Allow 10 to 30 minutes for the questionnaire and time to choose your photos. We write and build the site, then send it for review within 48 hours of receiving your answers and payment. After launch, send changes through your account.
Can search engines and AI tools find my business?
We describe your services and location on the page and in the information search engines read. This helps them understand your business. We can’t promise a ranking, recommendation or number of inquiries.

The website is half of it

Most of what a salon loses is not lost on the website. It leaks between the phone ringing and the job being done. These are the ones that cost the most. Workflow tools come with your website plan, with no setup charge. The texts go from the number you already give out, yours before us and yours after, and every contact stays with you. Nothing is registered on your behalf.

The no-show

Confirmation, a 48-hour "reply C", and a morning-of message. Or a deposit if you would rather. Reminders don't scare bookings away; a deposit sometimes does.

The cancellation an hour before

The Console prepares offers for your waitlist. You send them from your phone and record replies to book the opening.

The client who has not rebooked

Six weeks is when a color is due. The nudge is written then, not when you happen to think of it.

Bookings go into the calendar that came with your build, set to the hours you actually work — and if you run Fresha or GlossGenius, the Book button still points there; the tools only fill the gaps your booking system leaves (the missed call, the no-show, the quiet rebook). Try the tools ›

Before you decide

Is Plainsmith right for a salon or a chair renter?
Yes. A chair renter can have a site for their own services with a link to their existing booking calendar. Optional tools help with missed calls and follow-ups. It doesn’t replace a salon POS, stock control or payroll system; tell us what you already use before buying.
Do I have to learn software?
You use the Console to review messages and keep track of work. The front desk can take a missed call while you’re busy and prepare a reply. You check the words before sending them from your phone.
What does it cost with tools?
Your plan includes the workflow tools and their setup. The front desk also needs an answering line, billed separately by Twilio for its voice number and calls. See the provider costs on our fees page.

And when the job comes in, it lands here

Every site we build comes with a console — tools or no tools. It is the back room of your own website at yourdomain.com/console, on the phone at the chair and the desktop at home. For a salon, the screens that earn their place:

Today's chair

Appointments in order, with what they had last time already on the card.

The gap at three

A no-show opens a slot; the waitlist is one tap from filling it.

Who has not rebooked

Six weeks out and nothing on the books. The message is written; you send it.

Explore the Console ›

Ten to thirty minutes of questions. Then we build.

The questionnaire asks about your services, your area, and how you want to come across, in your own words. Three answers get it moving, and everything else you give it shows up on the page — as little as ten minutes, or thirty if you give it everything. The 48-hour clock starts when your finished questionnaire lands.