Show the tree work you handle, the access you need and the credentials you hold. We write your pages with your services and a clear way for customers to send the details.
Ten to thirty minutes to answer. A preview in 48 hours once we have your answers and payment.
$40 a monthFive edit requests a month included.
A homeowner staring at a leaning oak has two questions: are you actually insured for this, and what is it going to cost. Put the insurance up front and price most jobs from their photos, and when the storm call comes, make sure it reaches you.
Explore Redtail’s demo ↗
Redtail’s is a written example. Yours starts with your business.
Your questionnaire gives us the services, photos and business details to write and build your site, on your own domain.
Explore the services, prices and request form.
Open the Redtail Tree Co. sample ›A sample business. Redtail Tree Co. is fictional. Its prices, reviews and job stories are examples. We build your site with your business details, photos and genuine customer reviews.
You answer questions about the work. We write the pages and build a site like the demo here, on your own domain, with your name on it. Yours would be the same thing: a working site rather than a picture of one. Inside it: the credentials a homeowner can check themselves, a what-goes-wrong table with the saw-day arguments (what happens to the wood, how the yard is left) settled in advance, and an estimator running example rates. The questionnaire replaces them with your own.
Tell us which qualifications you’d like customers to see. We can include certifications, licenses and insurance details you provide.
Tell us how you price tree work and whether you haul away the wood. We’ll put your chosen rates in the estimator and make it clear when you need to visit before giving the customer a quote. Send me the questions ›
Your Console keeps customer messages and job details together. Try Redtail’s sample below. The workflow tools draft texts for you to review, then send from your own phone.
We build your website with the Console and workflow tools included. We’ll help you set up the tools that fit your work.
Your website, Console and workflow tools. Writing, hosting and upkeep included.
Your first preview after your questionnaire and payment. Complete the launch checklist, then ask us to launch.
No exit fee. Your site stays up through the period you’ve paid for.
Your domain is registered in your name and billed at cost, about $11 a year.
The tools draft the message; you review it and tap to send on your phone. Texts use your carrier plan, with no per-message fee from Plainsmith.
The optional front desk answers calls you forward when you can’t pick up and prepares a text reply. We check forwarding on your number during setup. Its Twilio voice line costs about $1.15 a month plus about a cent a minute, billed to your own account. See provider costs.
Cancel from your account. Your website comes down and workflows stop at the end of the month or year you paid for.
You have 14 days to request a refund, starting when we send the finished website for review. We return your full website payment, including $400 if you paid annually. Domain registration is nonrefundable; you keep the domain.
Your Console stays open in read-only mode, free, so you can download your contacts, messages and appointments.
Your domain, words, photos and logo belong to you from the start. The website’s design and code cost $499 less your plan credit to buy.
Monthly: this month’s $40 comes off. Annual: we credit $400 divided by 12 for each unfinished month, including the month you’re in. Your account shows the exact price.
Your files and hosting setup arrive within seven days. You take over hosting, updates and renewals. After a buyout, hosting and workflow service finish with your current billing month. Read the ownership terms.
The arguments that win when a homeowner is holding three bids, written into your pages. Read them the way a homeowner will. The questionnaire is where they become yours.
“Licensed and insured” on a tree site usually means a business license and general liability, not a city tree-contractor license where one exists, and not workers’ comp, the expensive one. Comp rates in this trade reflect what the work is. An outfit running uncovered climbers can bid 30% under an insured outfit on labor alone, and if a man gets hurt in your tree, the exposure can land on your homeowner’s policy.
So the checkable version goes on your site instead: the coverage named, the license numbers printed, the arborist certification a homeowner can verify themselves, and the COI arriving from the agent’s office unprompted. The person holding three bids reads that and sees what the spread between the numbers was buying.
Half an arborist’s value walks the property in the first ten minutes: the tree they were sure was dying is chlorotic and wants iron and water; the lean has been there since Eisenhower; the split maple wants two steel cables set high in the crown and an inspection interval, not a stump.
Your site leads with the $200 written assessment against a $3,000 removal nobody needed — and the customer you talk out of a removal tells people.
A dead sixty-footer in an open field is a morning. The same tree over a roof, a gas meter and the neighbor’s fence is two days of piece-by-piece rigging — and if every pound leaves by hand through a gate the mini-loader will not fit, that alone can double the job. Same species, same height, and three or four times the price because of what is around them.
It goes on your page before the bids arrive, asks for four photos that show it, and names the winter secret out loud: from December through February the calendar is soft, a bare tree is lighter to rig and shows every defect, and big-removal pricing runs under the spring rush.
These are the conventions your customers already expect. The questionnaire asks which of these belong on yours.
You’re asking to swing a chainsaw over someone’s roof. General liability and workers’ comp, stated with the coverage amounts and current dates — and the certificate offered before they ask. The uninsured guy with a truck cannot have an agent’s office send a certificate.
Four things (the whole tree, its base, what it hangs over, and the equipment access) plus the address. Most removals can be estimated from that: you send a same-day estimate and the walk-around settles it, because rot, wire clearance and what the ground will take are not things a photo shows. The form collects the details, the address and the photos, and all of it lands in the same inbox before you call back. Photos sent through your website's form land on that customer's job in the console, ready for the photo-quote tool; a photo texted to your phone stays on your phone until you add it.
A storm week and a June week are not the same job. Two clear doors — hazard and emergency on one, trimming and planned removals on the other — so the oak-on-the-garage call never queues behind a hedge question.
Hauled away, chipped and left as mulch, logs bucked to firewood length, stump ground or left — priced as options, in writing. The invoice argument in this trade is almost always about what was left behind.
ISA-certified arborist if you hold it, bucket truck or climbing crew, crane days if you do them, stump grinding if you own the machine. These are the details that separate a tree service from a man with a saw.
Send the hours, photo or wording you want changed. We make the edit.
Most go up the same day.
Put your changes in one message. Everything in that message counts as one request.
Can you change Saturdays to appointment only? I’m keeping weekdays the same.
Saturday now shows “By appointment” in your contact section. The weekday hours are unchanged.
Please replace my old contact number with (720) 555-0184.
Your contact section and call buttons now use (720) 555-0184.
People call thinking the tree has to come down. Can we say that we’ll look at whether it can be kept first?
I’ve added this to your assessment section: “Not sure the tree needs to come down? Start with an assessment.”
Your request and our reply stay together in your account.
Sample conversation. These examples don’t send a request or change a website.
From your account, from your phone, in a sentence, and it lands on our phones the second you hit send. The two of us read every message that comes through your account; you meet us at the bottom of this page. We work through edit requests in the order they arrive. Most go up the same day. Five edit requests a month are included, and how much goes into each one is up to you — everything in a single message counts as one, so send them together. A sixth queues for next month, or $10 puts it up now.
Most of what a tree service loses is lost between the call and the crew. These four cost the most. Workflow tools come with your website plan, with no setup charge. Customers keep dialing the number on your truck; what it misses forwards to the front desk, a separate voice line, charged by Twilio. See the phone costs. You own the number and every contact in it.
Every phone in the county is ringing, and yours rings through to voicemail while you’re roped in at forty feet. When nobody can pick up, the line answers the caller for the minutes it takes to reach the ground: plainly your booking line and not a person, it asks whether the limb is on a structure right now, takes the address, and a reply with a slot is drafted for your tap, and all of it is in your inbox before your boots touch grass, on your own number, so the caller is dealing with your business.
A $2,800 oak gets three bids and a week of thinking. The chaser drafts the follow-up for you, so you’re not the one remembering to ask.
Each crew gets its own day — addresses, the job, the one thing to bring — and unassigned work nudges you the night before, not at 6am with the chipper already hooked up.
The pay link is drafted the moment you mark the job done, for your tap, while the yard looks its best. Nothing to chase at the kitchen table.
Explore the included workflow tools and check any optional provider charges. Try the tools. See provider costs. Send me the questions ›
Try Redtail Tree Co.’s example prices below. Your website uses the rates and minimum you choose.
The estimator uses your rates. Your pages also explain common problems and how you handle them, using details you confirm. Keep agreed visits in your Console calendar.
You answer plain questions: what you climb, the towns you work, what your insurance covers. We read every answer ourselves. Then we write the pages and build the site, and it publishes only when you have seen it and say publish.
The “we” is Jason Walls and Tadar Puakpaibool. Jason came to software from four trades — drilling, roofing, cabinets, machining — and started Plainsmith from Golden. He is responsible for your website build and custom tools, and handles technical problems when you contact us. Tadar is the marketer: fifteen years of campaigns and launches for brands including Red Robin and Procter & Gamble, and what each page says, top to bottom, is his call. Here’s our story.