Buyers do not complain about the price achieved. They complain about being rushed through paperwork they did not understand, and about silence during the weeks when nothing appeared to happen. A site that answers both is a site that gets the referral. Live in 48 hours.
An example, not a template. Wyatt Hale is not a real company — the reviews, the prices and the photographs are written examples. What this site shows is what we would suggest for a real estate agent. Yours will show what you want it to — you tell us in the brief, and that is the site we build.
Real estate advertising carries a few rules that are mechanical rather than a matter of judgement. We handle them inside the build, so they are one less thing on your list.
On every page, next to your contact details. Effectively every state requires it, and a beautiful agent site without it is still a violation. We will ask you for it before we start, because a site without it is a violation however good the rest of it looks.
Required in advertising in several states and free to include everywhere else. We print it in the footer of every page rather than burying it on an About page.
Describing who a home suits is discrimination even when it is meant as hospitality. It is triggered by some of the friendliest-sounding sentences on most agent sites, which is exactly why a second pair of eyes is worth having on it.
The phrases that do the damage. “Perfect for young professionals” is age. “Ideal for empty nesters” is age and familial status. “Great family home” is familial status. “Safe neighborhood” and church-proximity descriptions have been treated as race by proxy.
The rule that keeps you clear is simple: describe the property, never the buyer. Four bedrooms is a fact. Who ought to live in them is not yours to say — and every one of those phrases is on our banned list before a word of your copy is written.
Not the listings. Those are on Zillow within the hour and your site will never beat a portal at being a portal. What an agent site can do, and almost none do, is show what the eight weeks in the middle look like — the inspection, the appraisal, the financing contingency, and which of those dates actually matters.
Then the two things buyers say they want and rarely get: an agent who slows down when they are confused, and one who tells them when not to buy. Put both in writing and you have separated yourself from everyone else on that search page without a single superlative.
You are in a car or a showing most of the day, and the person calling is calling three agents. Meanwhile half your pipeline said “maybe in the spring” nine months ago and nobody has spoken to them since.
The missed-call catcher texts back from your own number in seconds. The long-tail follow-up works in months rather than days, which is the actual clock in this trade. And a weekly client update turns the quietest weeks of a transaction into the reason you get referred. First tool $149, each one after $49.
You answer plain questions about your market, your brokerage, your license and how you work. We write the pages, build the site, and put it on your own domain inside 48 hours. $10 a month, and we keep making the edits for as long as the site is yours.
The demo at the top of this page is a complete real estate site, built the way this page describes. Click through it, switch it to a phone, and open the tool console behind it. Nothing on it is a mockup.