The questionnaire lands.
What you do, what you sell, your hours, your area, two numbers you’re proud of, and the story behind the name. We store it before the payment is even created, so nothing is lost if you wander off at checkout. The bakery gave us its services, hours, location and contact details and not much else, which is about what a first questionnaire looks like.
Copy first, mechanics second.
Before a single page is assembled, we transcribe the facts exactly, hours and prices and phone, and then write against a research library for that trade. The bakery library has real sentences from real bakeries in it, so the words land in the register a baker actually uses. Facts come from the questionnaire and nowhere else. In the review pass, “never cloying” became “sweet, but not too sweet”, which is a thing a person says about a cake.
The build.
Four pages came out of it: Home, Services, About and Contact. The fifth page is earned, not padded. A gallery if there are enough photos, a menu or FAQ page if the content fills one. A thin questionnaire gets four good pages instead of five thin ones, and the job of the layout is that the services, the hours and a way to get in touch are easy to find.
Photos, honestly.
This questionnaire had none. Rather than ship a bare page, we put licensed photos in and flagged each one as a placeholder on the preview, and the go-live email asked for three to five real ones. Real photos of your own work beat a stranger’s perfect ones every time, and the site tells you so.
Checks that don’t rely on somebody remembering.
Automated passes at desktop and phone width: no sideways scroll on any page, the phone number tappable, the form actually posting, no template text left behind, the fonts the ones we chose. Then we look at it, because valid HTML alone would not have shown us the wrong font or the awkward line.
One of us looks before you do.
Nothing reaches a customer unreviewed. One of us reads the finished site against the questionnaire, then the preview goes to one phone with a summary of anything the answers left ambiguous. Here that was the missing photos, and a typo in the owner’s own wording that we fixed while keeping the fact intact. The handover says what is ready, what still needs you, and where to approve.