Websites for HVAC companies

An HVAC website built for the moment comfort stops working.

Help customers find the right next step for a repair, replacement or maintenance visit. We write your pages with your services, service area and a clear way to get in touch.

Ten to thirty minutes to answer. A preview in 48 hours once we have your answers and payment.

Send me the questions ›

$40 a monthFive edit requests a month included.

More about your website

No heat. No AC. Homeowners don’t want to research for an hour — they want to know who can help. Put repair, replacement and maintenance where customers can find them fast, show where you work, and make the next step obvious from a phone.

summitair.example Summit Air Heating & Cooling, the sample website, on a desktop Explore Summit Air’s demo ↗
The Console comes with it. The Summit Air Heating & Cooling sample Console, on the Board

Summit Air’s is a written example. Yours starts with your business.

This is how we build your site

Your questionnaire gives us the services, photos and business details to write and build your site, on your own domain.

STYLE
summitair.example

Explore the services, prices and request form.

Open the Summit Air Heating & Cooling sample ›

A sample business. Summit Air Heating & Cooling is fictional. Its prices, reviews and job stories are examples. We build your site with your business details, photos and genuine customer reviews.

What we build into your website

You answer questions about what you install, the towns you cover and what you charge to come out. We write the pages and build a site like the demo here, on your own domain, with your name on it. Yours would be the same thing: a working site rather than a picture of one. Inside it: a sorting question that sends a no-heat call and a replacement estimate down different paths, a table of what goes wrong on a cheap install and what we do instead, and the diagnostic fee stated in dollars. The questionnaire replaces them with your own.

Tell us which qualifications you’d like customers to see. We can include certifications, licenses and insurance details you provide.

Your diagnostic fee and after-hours arrangements should be clear before someone calls. Tell us how you handle repairs and replacement estimates, and we’ll put those details on your site. Send me the questions ›

Where the job goes after the no-heat call comes in

Your Console keeps customer messages and job details together. Try Summit Air’s sample below. The workflow tools draft texts for you to review, then send from your own phone.

summitair.example/console

We build your website with the Console and workflow tools included. We’ll help you set up the tools that fit your work.

Send me the questions ›

$40/mo

Your website, Console and workflow tools. Writing, hosting and upkeep included.

48 hrs

Your first preview after your questionnaire and payment. Complete the launch checklist, then ask us to launch.

Cancel anytime

No exit fee. Your site stays up through the period you’ve paid for.

Or $400/year. Save $80 on twelve monthly payments.

See all pricing →Send me the questions ›

Your domain is registered in your name and billed at cost, about $11 a year.

Your mobile plan and optional voice line

The tools draft the message; you review it and tap to send on your phone. Texts use your carrier plan, with no per-message fee from Plainsmith.

The optional front desk answers calls you forward when you can’t pick up and prepares a text reply. We check forwarding on your number during setup. Its Twilio voice line costs about $1.15 a month plus about a cent a minute, billed to your own account. See provider costs.

Cancellation and refunds

Cancel from your account. Your website comes down and workflows stop at the end of the month or year you paid for.

You have 14 days to request a refund, starting when we send the finished website for review. We return your full website payment, including $400 if you paid annually. Domain registration is nonrefundable; you keep the domain.

Your Console stays open in read-only mode, free, so you can download your contacts, messages and appointments.

Buying the website to host elsewhere

Your domain, words, photos and logo belong to you from the start. The website’s design and code cost $499 less your plan credit to buy.

Monthly: this month’s $40 comes off. Annual: we credit $400 divided by 12 for each unfinished month, including the month you’re in. Your account shows the exact price.

Your files and hosting setup arrive within seven days. You take over hosting, updates and renewals. After a buyout, hosting and workflow service finish with your current billing month. Read the ownership terms.

What your site will know about heating and cooling

We’ll ask about your services and the conditions customers face where you work. These Denver examples show the kind of detail we include. Tell us what applies to your business in the questionnaire.

The furnace on your wall was designed at sea level

Gas appliances lose about 4% of their rating for every 1,000 feet above 2,000, so Denver runs roughly a 13% derate and a 100,000 BTU nameplate takes in about 87,000. Past the manufacturer’s altitude threshold, commonly 4,500 or 5,000 feet, the high-altitude kit stops being an upsell and becomes necessary: different main burner orifices, often a different pressure switch. Fitted without it the burner runs rich and sooty and makes carbon monoxide, and none of that is visible from the hallway. It is one of the first things a working tech looks for behind a cheap install.

Your site says the derate out loud, says the kit is fitted and why, and says what the number on the box turns into at five thousand feet.

The cheapest tune-up on the street is sometimes a sales call

A fifty-nine or seventy-nine dollar tune-up is sometimes a real loss leader and sometimes a scripted route to a condemned heat exchanger and a same-day replacement quote, sold by a technician on commission. The tell is a red tag and a gas shutoff with no combustion analysis and no scope video. If somebody condemns a heat exchanger and cannot show the crack on a screen and a carbon monoxide number, that is the moment to get a second opinion before nine thousand dollars moves.

Yours prints what your own tune-up includes and what the customer is handed afterward — the temperature split, the static pressure, the capacitor readings.

Two identical systems, two thousand dollars apart

Customers ask about tonnage and efficiency, and neither is what moves the number. It is the condition of what is already there, working outward from the plenum: whether the returns and the trunk can carry the airflow, where the equipment has to live, what the venting needs and where the condensate goes. Static pressure over about eight tenths of an inch turns an identical furnace into a job with a return, a trunk repair or a filter cabinet in it. Going condensing abandons the masonry chimney, and a water heater that was sharing it is suddenly alone in a flue sized for two.

Efficiency is a heating question in Denver rather than a cooling one, roughly 6,000 heating degree days against 700 or 800 cooling, so the compressor barely runs and the top of the SEER range has nowhere to earn its money. In a cooling market the same argument runs the other way. Yours draws that line for you: the numbers you will give sight-unseen, the ones you will not, and why.

Nothing in your basement will fix the upstairs

Every shop in the country fields this call in July, and it is a duct question wearing an equipment question’s clothes. Most two-story houses built before about 2000 have one central return downstairs and nothing upstairs. A bigger condenser makes it worse: there is no more return path than there was, and the extra capacity short-cycles — satisfying the thermostat downstairs faster, leaving even less run time to move air upstairs.

That argument goes on the page in the words you would use in the driveway: nothing we put in your basement will fix your upstairs, that is a duct problem, and here is what pricing both looks like.

What we can build into an HVAC site

We read what HVAC companies put on their own sites, what their customers say in reviews, and what a working tech told us unprompted. The questionnaire asks which of these belong on yours.

Tap-to-call on every screen

Emergency work is decided by phone, and the trade’s best sites treat the number as the main event — 24/7 topbars, the raw phone number set as a button. A page without a phone number on every screen reads wrong here.

Offers with expiration dates

A seasonal offer with the date printed on it is the “they get it” tell generic builders skip. Yours can be a tune-up, a diagnostic credit or a service plan — whatever you actually want to sell, priced so it pays for the visit it books.

Spring and fall tune-up pages

“Tune-up” is the paid product in this trade. A page for each season, the way the national franchises’ clubs sell “two precision tuneups each year” — the demo shows the fall side; yours can carry both.

Repair, replacement and maintenance, each with its own door

A broken AC, an aging system and a tune-up are three different customers. Give each one a clear path and collect the symptom and address up front — so your first reply is already the right next step.

Send us the change.

After your site goes live

Send the hours, photo or wording you want changed. We make the edit.

5Edit requests included each month

Most go up the same day.

Put your changes in one message. Everything in that message counts as one request.

Choose an example
PlainsmithExample exchange

Your direct line

Edit request
Your request

Can you put our office hours on the contact page? Monday to Friday, 8 to 5, for scheduling questions.

Plainsmith makes the edit
Plainsmith✓ Done

Added “Office hours: Monday to Friday, 8am to 5pm” beside your contact details, so customers know when to ask about scheduling.

Your request and our reply stay together in your account.

Sample conversation. These examples don’t send a request or change a website.

Send me the questions ›

Edit allowances and how to reach us

From your account, from your phone, in a sentence, and it lands on our phones the second you hit send. The two of us read every message that comes through your account; you meet us at the bottom of this page. We work through edit requests in the order they arrive. Most go up the same day. Five edit requests a month are included, and how much goes into each one is up to you — everything in a single message counts as one, so send them together. A sixth queues for next month, or $10 puts it up now.

What happens the first morning under 25 degrees

The first hard freeze fills the phone with no-heat calls. You still have tune-ups to fit in, access details to check and replacement quotes waiting on an answer. Keep each job and its next step together so the urgent calls don’t hide the rest.

The front desk catches the ones you cannot get to: message and transcript in your hand, the reply drafted for your tap, from your own number. Customers keep dialing the number on your truck; what it misses forwards to the front desk, a separate voice line, charged by Twilio. See the phone costs. The three below cover the rest of that morning.

The tune-up nobody books

The tune-up reminders for last year’s customers are written in August and go out on your tap, so the season is full by the time the first cold snap fills your phone.

The wasted trip

Mark one job done and the "about twenty minutes out" text is ready for the next customer, with a line that says reply if now is bad — so a locked gate becomes a two-minute reschedule while you are still in the van.

The estimate on a system replacement

Four-figure quotes get a drafted follow-up the same day, then at day 2, 7 and 14, each sent on your tap, because those are the ones worth chasing.

Keep the agreed visit and job details in your Console calendar. For a two-day replacement, reserve both days before offering another appointment. Try the tools ›

Send me the questions ›

Fair questions

What does the website cost?
The plan is $40 monthly or $400 annually. Hosting, SSL and monitoring are included; your domain is extra at registry cost. Cancel to stop renewal at the end of your paid month or year. The site comes down then unless you buy it out. You can ask for a full website refund within 14 days of us sending your finished site.
When will the website be ready?
Once we have all your answers and payment, we send your site for review within 48 hours. Allow 10 to 30 minutes to answer the questions, then time to review the site. Launch waits for your approval and completed domain setup.
What about my domain?
Keep your current domain and registrar, or have us register a new domain in your name. Domains we register are billed at registry cost, with no markup at registration or renewal. Before connecting the new website, we check any records your existing email depends on.
Can search engines and AI tools find my business?
We describe your services and location on the page and in the information search engines read. This helps them understand your business. We can’t promise a ranking, recommendation or number of inquiries.

Anything not answered here, ask it in the questionnaire and we will answer it there. Send me the questions ›

Before you decide

Is Plainsmith right for an HVAC company with 1–3 vans?
Yes, if you still work on the jobs and take the calls yourself. We handle the website; included workflow tools help with missed calls and follow-ups. Tell us if you need dispatch, payroll or accounting integration so we can check the fit.
Do I have to learn software?
You use the Console to review messages and keep track of work. The front desk can take a missed call while you’re busy and prepare a reply. You check the words before sending them from your phone.
What does it cost with tools?
Your plan includes the workflow tools and their setup. The front desk also needs an answering line, billed separately by Twilio for its voice number and calls. See the provider costs on our fees page.

Send me the questions ›

Ten to thirty minutes of questions. Then we build.

The questionnaire asks about your services, your area, and how you want to come across, in your own words. Three answers get it moving, and everything else you give it shapes the build — as little as ten minutes, or thirty if you give it everything. The 48-hour clock starts when your finished answers and payment land.

The “we” is Jason Walls and Tadar Puakpaibool. Jason came to software from four trades — drilling, roofing, cabinets, machining — and started Plainsmith from Golden. He is responsible for your website build and custom tools, and handles technical problems when you contact us. Tadar is the marketer: fifteen years of campaigns and launches for brands including Red Robin and Procter & Gamble, and what each page says, top to bottom, is his call. Here’s our story.

Send me the questions › Open the demo ›