The portals already have the homes. Your website needs to give buyers and sellers a reason to choose you. Show how you work, where you know the market, what past clients say, and give buyers and sellers a clear next step. Built from a 10-to-30-minute questionnaire, in front of you in 48 hours. $40 a month, sent from your account.
Open the sample website to try it on your phone.
Open wyatthale.com ›An example, not a template. Wyatt Hale is not a real agent. The reviews, the prices and the photographs are written examples. What this site shows is what we would suggest for a real estate agent. Yours will show what you want it to, including the reviews: send us your Google profile link and your best ones go on the page word for word, first name and last initial.
Real estate advertising carries a few rules that are mechanical rather than a matter of judgment. We handle them inside the build, so they’re one less thing on your list.
On every page, next to your contact details. Effectively every state requires it, so we’ll ask you for it before we start. However good the rest of the site is, one without it is still a violation.
Several states require it in advertising, and it costs you nothing anywhere else. We put it in the footer of every page rather than burying it on an About page.
Describing who a home suits is discrimination even when you meant it as hospitality, and it’s the friendly-sounding sentences that do it. That’s why a second pair of eyes is worth having on the wording.
The phrases that do the damage. “Perfect for young professionals” is age. “Ideal for empty nesters” is age and familial status. “Great family home” is familial status. “Safe neighborhood” and church-proximity descriptions have been treated as race by proxy.
The rule that keeps you clear is simple: describe the property, never the buyer. Four bedrooms is a fact. Who ought to live in them is not yours to say, and every one of those phrases is on our banned list before a word of your copy is written.
Not the listings. Those are on Zillow within the hour and your site will never beat a portal at being a portal. What an agent site can do, and almost none do, is show what the eight weeks in the middle look like: the inspection, the appraisal, the financing contingency, and which of those dates actually matters.
Then the two things buyers say they want and rarely get: an agent who slows down when they are confused, and one who tells them when not to buy. Put both in writing and you have separated yourself from everyone else on that search page without a single superlative.
You are in a car or a showing most of the day, and the person calling is calling three agents. Meanwhile half your pipeline said “maybe in the spring” nine months ago and nobody has spoken to them since.
The front desk catches the call for you — the message and transcript land in your hand, and the showing-time reply is drafted for your tap, sent from your own number. The quote chaser (long-tail follow-up) works in months rather than days, which is the actual clock in this trade. And appointment-style reminders can carry a weekly update through the quiet weeks of a transaction, which is the reason you get referred. Workflow tools come with your website plan, with no setup charge. Send me the questions ›
We studied how referred-every-year agents earn the next listing between closings. These are the conventions your clients already expect. The questionnaire is where you pick which of these belong on your site.
The portals already won inventory. What they can’t list is what you know about specific streets: school lines, resale patterns, which blocks turn over fast. That knowledge, written down, is the whole differentiation.
Two different first questions deserve two clear paths: what buyers get from you that Zillow doesn’t, and what sellers get before they ever sign a listing agreement.
Sold stories with numbers on them: days on market, over-ask, the thing that almost killed the deal and didn’t. Client words beside real outcomes read as a track record instead of a slogan.
“Start a conversation” works when the page says what happens next: a call within a day, no obligation, and what you’ll bring to it.
Every site we build comes with a console — tools or no tools. It is the back room of your own website at yourdomain.com/console, on the phone between showings and the desktop at home. For a real estate agent, the screens that earn their place:
Every appointment with the property and the buyer, so a day of showings is one list rather than six threads.
A question from a listing sits in one place until it is answered — not buried in a phone you cannot touch mid-showing.
The past client and what they bought. Referrals and second moves come from this list, not from advertising.
You answer plain questions about your market, your brokerage, your license and how you work. We write the pages, build the site, and have it in front of you inside 48 hours - live on your own domain when you approve it. $40 a month, or $400 for the year, and five edit requests a month for as long as the site is yours. Your domain is billed separately at exact registry cost, about $11 a year, in your name from the first day. Cancel anytime, with 14 days to change your mind; $499 less your plan credit buys the site outright and ends the monthly, whenever you want.