Websites for concrete contractors

A concrete website that shows customers what they’re actually paying for.

Show what goes into the pour, from the base and steel to the finish. We write your pages around the work you do, with your photos and a way to request an estimate.

Ten to thirty minutes to answer. A preview in 48 hours once we have your answers and payment.

Send me the questions ›

$40 a monthFive edit requests a month included.

More about your website

The other guy is $2,300 cheaper and the customer cannot see why. Base depth, steel, joint spacing, cure. None of it is visible in a finished slab and none of it is on his quote, so she is comparing two numbers and taking the cheaper bid. A site that writes the spec down lets her compare the work, not just the price.

coldspringconcrete.example Cold Spring Concrete, the sample website, on a desktop Explore Cold Spring’s demo ↗
The Console comes with it. The Cold Spring Concrete sample Console, on the Board

Cold Spring’s is a written example. Yours starts with your business.

This is how we build your site

Your questionnaire gives us the services, photos and business details to write and build your site, on your own domain.

STYLE
coldspringconcrete.example

Explore the services, prices and request form.

Open the Cold Spring Concrete sample ›

A sample business. Cold Spring Concrete is fictional. Its prices, reviews and job stories are examples. We build your site with your business details, photos and genuine customer reviews.

What we build into your website

You answer questions about what you pour, where you work and what your spec is. We write the pages and build a site like the demo here, on your own domain, with your name on it. Yours would be the same thing: a working site, not a mockup. Inside it: a spec section, a failure table with a year on every row, and an estimator that takes your numbers. The questionnaire replaces those examples with your own.

Tell us which qualifications you’d like customers to see. We can include certifications, licenses and insurance details you provide.

Your site can show the mix and slab thickness you specify, with an estimator using your rates. Tell us your minimum job and the towns you cover. Send me the questions ›

Where the job goes after the call comes in

Your Console keeps customer messages and job details together. Try Cold Spring’s sample below. The workflow tools draft texts for you to review, then send from your own phone.

coldspringconcrete.example/console

We build your website with the Console and workflow tools included. We’ll help you set up the tools that fit your work.

Send me the questions ›

$40/mo

Your website, Console and workflow tools. Writing, hosting and upkeep included.

48 hrs

Your first preview after your questionnaire and payment. Complete the launch checklist, then ask us to launch.

Cancel anytime

No exit fee. Your site stays up through the period you’ve paid for.

Or $400/year. Save $80 on twelve monthly payments.

See all pricing →Send me the questions ›

Your domain is registered in your name and billed at cost, about $11 a year.

Your mobile plan and optional voice line

The tools draft the message; you review it and tap to send on your phone. Texts use your carrier plan, with no per-message fee from Plainsmith.

The optional front desk answers calls you forward when you can’t pick up and prepares a text reply. We check forwarding on your number during setup. Its Twilio voice line costs about $1.15 a month plus about a cent a minute, billed to your own account. See provider costs.

Cancellation and refunds

Cancel from your account. Your website comes down and workflows stop at the end of the month or year you paid for.

You have 14 days to request a refund, starting when we send the finished website for review. We return your full website payment, including $400 if you paid annually. Domain registration is nonrefundable; you keep the domain.

Your Console stays open in read-only mode, free, so you can download your contacts, messages and appointments.

Buying the website to host elsewhere

Your domain, words, photos and logo belong to you from the start. The website’s design and code cost $499 less your plan credit to buy.

Monthly: this month’s $40 comes off. Annual: we credit $400 divided by 12 for each unfinished month, including the month you’re in. Your account shows the exact price.

Your files and hosting setup arrive within seven days. You take over hosting, updates and renewals. After a buyout, hosting and workflow service finish with your current billing month. Read the ownership terms.

What your site will know about concrete

The arguments that win when the customer is holding a cheaper bid, researched for your trade and written into your pages. Read them the way a homeowner will.

Everything you did right is buried the moment the truck leaves

Settling and frost heave you can explain to a customer. What you cannot explain is a shortcut. Every one of them is invisible on the day the check is written. Your site will name every one.

Water in the mix

Added to make the pour easier to move. It makes a weaker slab, and nobody can tell by looking once it is gray and hard.

Water on the surface

Sprinkled to buy finishing time, or a surface worked too long. Both leave a weak skin, and freeze-thaw takes that apart a few winters later as spalling.

No real base, on soil that moves

Scraped dirt where the gravel should be. It costs a day less, and on Front Range clay it shows at fifteen to twenty-five years, which is why the 1998-to-2008 subdivisions are replacing flatwork now. The demo above is a Denver shop; your soil gets named the same way. Four inches of compacted gravel is the floor here; on clay it is often six, compacted in lifts. Say which you are getting, and say where the water goes when it leaves the slab.

No air in the mix

Air-entrained concrete carries millions of microscopic bubbles that give freezing water somewhere to expand into. Exterior flatwork in freeze-thaw country wants five to seven percent, and it is ordered at the plant — you cannot add it on site and you cannot see it afterward. A slab poured without it can scale inside three to five winters, and the garage slab goes first, because mag chloride drips off the car all winter long.

And the three that stay invisible for years — your page says where you stand on each.

Fibermesh sold as steel

Fibers hold the hairline cracking together while a slab cures. They carry nothing across a crack that opens later, so they do not do the job rebar or mesh does, whatever the bid calls them. Name which one is going in, and at what spacing.

Never cured

It needs to stay wet for days, not be left to the sun. Curing costs a hose and seven days. A slab that skipped it looks fine until about year three.

Poured thin

Three and a half inches where the quote said four. On a two-car driveway that is close to a full yard of concrete saved. Nobody measures a slab once it is finished.

So publish the spec — these are the numbers the questionnaire will ask you for, and every one goes on the page:

  • Base depth: four inches of compacted gravel; on Front Range clay, often six, in lifts.
  • Steel: rebar or wire mesh, which one, and at what spacing.
  • Joint spacing and cut depth: ten feet apart on a four-inch pour, cut a full inch deep.
  • The mix: strength, five to seven percent air for exterior work, no water added past the ticket’s allowance.
  • Cure: seven days wet or a curing compound, and the quote says which.

A homeowner holding two bids has no way to tell them apart until somebody writes those down. The outfit underbidding you either matches them, which costs him what it costs you, or leaves the gap on his own page for the customer to find.

Publishing the exclusions, not just the length

A homeowner reads “crack-free” on four sites, picks one, and meets their first hairline in month eight. They don’t conclude that concrete cracks. They conclude they were cheated.

One year is the industry norm, covering major cracking, scaling, spalling and pop-outs from defective material or workmanship. It has never covered hairlines. Most quotes leave that out, and the argument arrives after the first freeze-thaw. Publishing the exclusion is worth more than a longer vague promise — a homeowner who has read what is not covered trusts the part that is.

What you actually control is where. That is what a control joint is: a decision, made in advance, about where the slab will relieve its stress — the same ten feet and full inch as the spec.

Put that on the page with the numbers, and add the threshold most of them leave off: hairlines too narrow to slide a business card into are cosmetic and don’t affect strength. Then the hairline that shows up in year one is a thing you already told them about, in writing, before they paid. They call to ask whether it is the cosmetic kind, instead of leaving the review.

What the plant charges, and what you charge

Every price on the demo is a placeholder. You set your own bands and change them whenever the plant changes theirs. The estimator runs on data, not a screenshot, which is why yours can differ from this one.

What is worth publishing on any concrete page, whatever your bands are: a minimum job, in writing, and a band rather than a number, every time — a single number is a promise the ground has not agreed to yet. The band comes out of plant math: ready-mix has been running about $170 to $210 a yard delivered before fuel surcharge and short-load fees, and one yard covers roughly 81 square feet at four inches, 65 at five, 54 at six, so order five to ten percent over.

Four inches and six inches are different jobs at the same square footage, so whichever band you publish, say which thickness and which finish it is for.

What we can build into a concrete site

We read what concrete contractors put on their own sites, and what their customers say in reviews. The questionnaire asks which of these belong on yours.

Driveways, patios and slabs, separated

A driveway buyer and a patio buyer arrive with different questions, so each page gets its own photos, its typical dimensions and its own answers.

Commercial flatwork, its own page

A GC reads for schedule, flatness numbers and insurance — so the commercial page carries the COI, the bond and the license number up top, and quotes in the language a superintendent prices in.

Finish options shown, not listed

Broom, stamped, exposed aggregate — photographed side by side. “Stamped concrete” means nothing until someone sees it next to the plain pour.

Send us the change.

After your site goes live

Send the hours, photo or wording you want changed. We make the edit.

5Edit requests included each month

Most go up the same day.

Put your changes in one message. Everything in that message counts as one request.

Choose an example
PlainsmithExample exchange

Your direct line

Edit request
Your request

Can you change Saturdays to appointment only? I’m keeping weekdays the same.

Plainsmith makes the edit
Plainsmith✓ Done

Saturday now shows “By appointment” in your contact section. The weekday hours are unchanged.

Your request and our reply stay together in your account.

Sample conversation. These examples don’t send a request or change a website.

Send me the questions ›

Edit allowances and how to reach us

From your account, from your phone, in a sentence, and it lands on our phones the second you hit send. The two of us read every message that comes through your account; you meet us at the bottom of this page. We work through edit requests in the order they arrive. Most go up the same day. Five edit requests a month are included, and how much goes into each one is up to you — everything in a single message counts as one, so send them together. A sixth queues for next month, or $10 puts it up now.

What happens when it rains on a Tuesday

Concrete doesn’t wait. A pour moves for rain or for cold, and everyone booked that week needs telling the night before — not at seven in the morning when the truck isn’t coming. Meanwhile the phone rings while your crew is mid-pour, and a big-ticket quote sits for weeks while the homeowner collects two more.

Weather rescheduler

Moves the day and readies the text for every affected customer at once — your taps send them.

Explore the tool ›
The front desk

Catches the call for you: message and transcript in your hand, the reply drafted for your tap, from your own number.

Explore the tool ›
Quote chaser

Drafts the day 2, 7 and 14 follow-ups in your words for your tap.

Explore the tool ›

Try the tool examples above. Optional provider services have their own charges. See provider costs. Send me the questions ›

Try the estimator

Try Cold Spring Concrete’s example prices below. Your website uses the rates and minimum you choose.

The estimator uses your rates. We also explain common problems and how you handle them, using details you confirm. Keep estimate visits in your Console calendar.

Send me the questions ›

Fair questions

Should my site explain that concrete can crack?
Yes. Explain the difference between an expected hairline and a problem you’ll come back to address. Your warranty should say where that line falls so a customer knows what you’re promising before the pour.
Should I publish square-foot prices?
A range is useful when it names the slab thickness and what’s included. Explain how tear-out, decorative finishes or difficult truck access affect the quote. The final price still follows your assessment of the job.
What photos work best?
Show finished work and the preparation underneath it. A photo of the compacted base and reinforcement before the pour gives customers something they can’t see in a finished driveway.
Can the site cover commercial work too?
Yes. Give commercial flatwork its own section with the specifications and scheduling information a general contractor needs. Homeowners can use the residential section to see finishes, driveway work and what to expect at home.
Can search engines and AI tools find my business?
We describe your services and location on the page and in the information search engines read. This helps them understand your business. We can’t promise a ranking, recommendation or number of inquiries.
Is Plainsmith right for a concrete outfit with 1–3 crews?
Yes, if you still work on the jobs and take the calls yourself. We handle the website; included workflow tools help with missed calls and follow-ups. Tell us if you need dispatch, payroll or accounting integration so we can check the fit.

Ten to thirty minutes of questions. Then we build.

You answer plain questions — what you pour, where you work, what your spec is — and we read every answer ourselves. Then we write the pages and build the site, and it publishes only when you have seen it and say publish.

The “we” is Jason Walls and Tadar Puakpaibool. Jason came to software from four trades — drilling, roofing, cabinets, machining — and started Plainsmith from Golden. He is responsible for your website build and custom tools, and handles technical problems when you contact us. Tadar is the marketer: fifteen years of campaigns and launches for brands including Red Robin and Procter & Gamble, and what each page says, top to bottom, is his call. Here’s our story.

Send me the questions › Open the demo ›