Isn't Plainsmith just AI too?

We use good tools too - the difference is what lands on your desk. An AI builder hands you a draft and the job of finishing it. We hand you a finished site, checked page by page before you see it, and we keep running it.

I already have a Durable site. Can I switch?

Yes. Fill in the brief — we build fresh rather than importing, which takes the same 48 hours — and your domain points to the new site when you approve it.

How is done-for-you cheaper than do-it-yourself?

Our build system keeps our costs tiny, and the site plan is honestly a front door: some site clients later hire us for bigger workflow tools. The $10 math works without any tricks in it.

Plainsmith vs Durable

Durable is a very fast editor. We're the whole job.

Durable's AI drafts a website in under a minute, free, and that's genuinely impressive. The comparison isn't about speed — it's about everything that happens after the draft.

Where Durable wins

Be fair to it: the free tier is real and the first draft appears in seconds. If you enjoy tinkering with your own site, it's the fastest DIY start on the market. Need a page live within the hour and happy to polish it yourself? Durable is a fine answer.

The difference is who does the work

Durable is software you operate. The AI writes a first draft; then you fix the copy, swap the photos, wire up the domain, chase the renewals — you're the webmaster from that day on. Plainsmith is a service: you answer ten minutes of questions, and we build the site, write every word in your trade's language, host it, and make your changes when you email. One is a very good tool. The other is the job, done.

	Durable	Plainsmith
First draft	Under a minute, AI-generated	48 hours, written from your brief and checked before you see it
Who edits it	You, in their editor, forever	You email us; two edits a month included
Price	About $12–$25/mo on paid plans	$10/mo all-in; domain at registry cost
The copy	AI draft, generic until you rewrite it	Written and checked against how real businesses in your trade talk
Leaving	Check Durable's current export terms for your plan	Domain yours day one; $300 buys the whole site; transfers free

The words are the real gap

An AI-drafted site reads like an AI-drafted site until somebody rewrites it — and that somebody is you, at your kitchen table, after work. Our build includes the writing: headlines and service descriptions in the language your customers actually use, checked line by line before launch. It's the part of a website nobody enjoys doing and everybody notices.

Pick whichever is honest for you

Pick Durable if you want free this hour and you like running your own site.
Pick Plainsmith if you'd rather answer ten minutes of questions and never think about it again — a finished site in two days, $10 a month.

Start your brief › View our showcases ›

Fair questions

Isn't Plainsmith just AI too?: We use good tools too — the difference is what lands on your desk. An AI builder hands you a draft and the job of finishing it. We hand you a finished site, checked page by page before you see it, and we keep running it. Judge the output in the demo, not the method.
I already have a Durable site. Can I switch?: Yes. Fill in the brief like anyone else — we build fresh rather than importing, which takes the same 48 hours — and your domain points to the new site when you approve it.
How is done-for-you cheaper than do-it-yourself?: Our build system keeps our costs tiny, and the site plan is honestly a front door: some site clients later hire us for bigger workflow tools. The $10 math works without any tricks in it.