Do you use AI to build the site?

We use AI tools as part of the work. We write and build from your questionnaire, and a person checks the finished pages before you review them. You can see the standard in our demo sites before paying.

Will my existing site stay online during the build?

Yes. Keep its hosting active while we build the replacement. You review the new site before the domain is connected to it. If your old provider also handles email, keep that service for as long as your mail depends on it.

What am I paying Plainsmith to do?

Write the pages, build the site and keep it running. The plan also includes five edit requests each month after launch. If you’d prefer to build and maintain the site yourself, compare that work with what each builder’s plan includes.

Plainsmith vs Durable

Durable is a very fast builder. We're the whole job.

Durable's AI drafts a website in under a minute, free, and that's impressive. The whole difference is what happens after the draft: the rewriting and the running, which stay yours.

Where Durable wins

There's a free tier, and it publishes a live site on their free .durable.site subdomain, drafted in seconds. If you enjoy tinkering with your own site, it's the fastest DIY start on the market. Need a page live within the hour and happy to polish it yourself? Durable will get you there.

The difference is who does the work

Durable is software you operate. The AI writes a first draft; then you fix the copy, swap the photos, wire up the domain, chase the renewals. You're the webmaster from that day on. Plainsmith is a service: you answer one questionnaire — ten to thirty minutes, depending on how thoroughly you fill it in — and we build the site, write every word in your trade's language, host it, and make your changes when you send them, five a month, and everything in one message counts as one.

	Durable	Plainsmith
First draft	Under a minute, AI-generated	48 hours, written from your questionnaire and checked before you see it
Who edits it	You, in their editor, forever	Five edit requests a month, sent from your account
Price	Launch $25/mo ($22 billed annually); Grow $49/mo ($41 billed annually) — their own pricing page, checked 21 August 2026	$40/mo, five edit requests included; domain extra, at exact registry cost (~$11)
The copy	An AI draft you write over yourself	Written for you, in the language your trade actually uses
Leaving	No site export on any plan (as of August 2026) — the site lives on their platform	Domain yours day one; $499 buys the site and ends the monthly; transfers free

The gap is the words

An AI-drafted site reads like an AI-drafted site until somebody rewrites it, and that somebody is you, at your kitchen table, after work. Our build includes the writing: headlines and service descriptions in the language your customers actually use, and a person reads every line before launch. That is the part of a website nobody enjoys doing and everybody notices.

So which are you?

Pick Durable if you want a site live this hour, free, and you like running your own.
Pick Plainsmith if you'd rather hand it over once and never think about it again, finished in two days for $40 a month, with nothing left for you to run.

Coming from a Durable site? The switch page pre-fills your questionnaire from it.

Get started › See the demo sites ›

Fair questions

Do you use AI to build the site?: We use AI tools as part of the work. We write and build from your questionnaire, and a person checks the finished pages before you review them. You can see the standard in our demo sites before paying.
Will my existing site stay online during the build?: Yes. Keep its hosting active while we build the replacement. You review the new site before the domain is connected to it. If your old provider also handles email, keep that service for as long as your mail depends on it.
What am I paying Plainsmith to do?: Write the pages, build the site and keep it running. The plan also includes five edit requests each month after launch. If you’d prefer to build and maintain the site yourself, compare that work with what each builder’s plan includes.

Already on Durable?

Paste your current address into the switch page. We’ll use the services, hours and contact details we find to start your questionnaire, and you answer the rest. Your Durable site stays up until the new one is live.

Comparing something else?

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