HubSpot's free CRM is genuinely good and genuinely free — we will not pretend otherwise. It also assumes somebody sits down and uses it. If you are on a mower and the phone is the business, that assumption is the entire problem.
If any of these describe you, stop reading and go and use HubSpot. It is a better product than us at all of them and it is free to start.
Not because HubSpot is bad. Because of who has to operate it.
| HubSpot | Plainsmith | |
|---|---|---|
| The missed call at 2pm | Logged, if the call was made through HubSpot. Nothing goes back to the caller unless somebody notices and acts. | They get a text from your own number within seconds, it asks what they need, offers two real openings from your calendar, and books one. You were under a sink. |
| Texting from your business number | Not native. You add a third-party SMS app, connect it, and register yourself with the US carriers for A2P 10DLC — a form most owners abandon. | The whole point. We file the carrier registration for you and you own the Twilio account and the number outright. |
| Your website | HubSpot has a CMS. You still design and write it, or pay somebody who does. | Written and built for you from ten minutes of questions, live in 48 hours, $10 a month. |
| Who has to log in | Somebody, regularly, or the data rots and the automation has nothing to fire on. | Nobody, on a normal day. The tools run on the phone traffic you already have; the console is for when you want it. |
| Your crew's morning | Not what it is for. | Each man gets his own run texted at six, and his own link to mark jobs done from the driveway. |
| Setup | Free to start; hours to configure properly, and it is configuration, not use. | A brief and a phone call. We do the setup and test it on your real line before it goes near a customer. |
| Price shape | Free for 2 users. Starter $7/seat/month (list $20). Then Professional at $1,300/month for 6 seats. There is nothing in between. | $149 for the first tool, $49 for each after, one $19/month plan covering all of them however many you have. Not per seat, and it does not step. |
On subscription alone, HubSpot is cheaper than us and we are not going to pretend otherwise. Free covers two users. Starter is $7 a seat a month at the current promotional rate — list is $20 — and for a one-man shop that is less than our $19 care plan. If the monthly number is the thing you are optimising, they win that line and you should know it before you read another word.
Two things it does not include. First, a website: you are still buying that somewhere, and a builder runs $16 to $25 a month before anyone writes a word of it. Second, texting from your own number, which needs an SMS app on top and your own A2P 10DLC carrier registration — a carrier form that asks for your EIN, sample messages and an opt-in policy, and takes days to come back. We fill that in for you.
Then there is the shape of the ladder. Starter is $7 a seat. The next rung is Professional at $1,300 a month, six seats, and additional seats at $45. There is nothing between $7 and $1,300. A three-crew landscaper who outgrows Starter is not offered a $60 plan — they are quoted thirteen hundred, and that is the conversation where a lot of small trades quietly stop upgrading and go back to a notebook.
Ours does not step. Sixteen tools, one $19 a month, however many people you employ.
But the number is not really the argument. A CRM only returns anything if somebody keeps it current, and keeping it current is an hour a week a three-van shop does not have going spare. If you would genuinely use HubSpot, it is the better buy at any of those prices. The honest question is not whether it is good software — it plainly is — but who in your business has that hour, every week, on top of the actual work.
Nothing stops you running both, and some businesses should. Keep HubSpot as the record of who your customers are and what you have quoted; let us handle the phone, the calendar and the chasing. You own your data on our side — the number, the contacts, every message — so exporting into HubSpot is yours to do whenever you want it.
Choose HubSpot if somebody will operate it. Choose us if the honest answer is that nobody will — because the work still needs doing, and it can either wait for a person or happen on its own.
vs Squarespace · vs Wix · vs Durable · vs UENI · vs Fiverr · all of them