Wix is the most capable builder in the category — a free tier, and an AI that drafts a site from a conversation. The comparison isn’t about capability. It’s about whose evenings the website costs.
Be fair to it: the free tier is real, the App Market runs to hundreds of add-ons, and no builder gives you more design control if you enjoy having it. Its new AI builder produces a working draft fast. And if your plans go past five pages — a real store, online bookings, a loyalty program — Wix grows in directions we simply don’t. Want to run your own site and keep expanding it? Wix is a fine answer.
Wix is software you operate. The AI drafts the site; then you fix the copy, which arrives as a generic first draft, pick the apps, wire the domain, add email as a paid extra, and carry the webmaster job from that day on. There’s one more catch buyers rarely see coming: a published Wix site can’t switch templates. Changing your look means building a new site and copying the content over by hand. Plainsmith is a service: ten minutes of questions, and a finished site — every word written in your trade’s language — is live in 48 hours. Edits are an email, because running the site is what the $10 buys.
| Wix | Plainsmith | |
|---|---|---|
| Who builds it | You, with an AI draft as a starting point | A person, from your 10-minute brief, live in 48 hours |
| The words | AI draft, generic until you rewrite it | Written for you, checked against how your trade actually talks |
| Realistic price | About $17–$29/mo billed annually; email ~$6/mo extra; domain free year one, ~$17/yr after | $10/mo or $90/yr all-in; two edits a month included; domain at exact registry cost |
| Changing the design later | Published sites can’t switch templates — new site, manual copy-over | Email us and we rebuild the page; a full redesign is quoted separately |
| Leaving | The site lives inside Wix; you rebuild elsewhere | Domain yours from day one; $300 buys the whole site outright, anytime |
A service business on Wix realistically needs the Light plan (about $204/yr billed annually) or Core if you take payments or bookings (about $348/yr) — plus roughly $72/yr for a professional email address. Call it $275 to $420 for year one, before you count the hours you spend building and rewriting. Year two adds the domain renewal, around $17. Plainsmith’s whole first year runs $90 to $120, plus your domain at exact registry cost — usually $10 to $12.