Wix is the most capable builder in the category, with a free tier and an AI that drafts a site from a conversation. But you run a crew, not a website, and the part Wix doesn’t sell is the evenings it takes to run one.
Wix has a free tier, the App Market runs to hundreds of add-ons, and no builder gives you more design control if you enjoy having it. Its new AI builder produces a working draft fast. And if your plans go past five pages — a full online store, online bookings, a loyalty program — Wix grows in directions we simply don’t. Want to run your own site and keep expanding it? Wix is a fine answer.
Wix is software you operate. The AI drafts the site, and the draft is a starting point you write over. Then you fix it, pick the apps, lay out every page, and carry the webmaster job from that day on. A domain and an email address you buy either way, so they are not the difference. Plainsmith is a service: one questionnaire — ten to thirty minutes, depending on how thoroughly you fill it in — and a finished five-page site — every word written in your trade’s language — is in front of you in 48 hours, live when you approve it. Edits are a message from your account, five a month, and everything in one message counts as one. Running the site is what the $40 buys.
| Wix | Plainsmith | |
|---|---|---|
| Who builds it | You, with an AI draft as a starting point | A person, from your 10-to-30-minute questionnaire, in front of you in 48 hours and live when you approve |
| The words | An AI draft you write over yourself | Written for you, checked against how your trade actually talks |
| Price in practice | $17–$29/mo billed annually on the two lower tiers (their published prices, checked 21 August 2026); domain free year one, then their renewal rate | $40/mo or $400/yr; five edit requests a month included; domain extra, at exact registry cost (~$11) |
| Changing the design later | You pick the template and keep it current yourself | Email us and we rebuild the page; a full redesign is quoted separately |
| Leaving | The site runs on their platform | Domain yours from day one; $499 less your plan credit — this month's payment and any months ahead — buys the design and code outright and ends the monthly, anytime; you take over hosting from there |
A service business on Wix needs the Light plan ($204/yr billed annually) or Core if you take payments or bookings ($348/yr). Those are Wix’s published prices, checked 21 August 2026. That’s $204 to $348 for year one, before you count the hours you spend building and rewriting. A professional email address costs the same either way, roughly $84 a year through Google Workspace, so it is not on this comparison at all. Year two adds the domain renewal at whatever their rate is. Plainsmith’s whole first year runs $400 paid yearly, or $480 paid monthly, plus your domain at exact registry cost, about $11 a year.
On Wix already? The switch page pre-fills the questionnaire from your current site.
Paste your current address into the switch page. We’ll use the services, hours and contact details we find to start your questionnaire, and you answer the rest. Your Wix site stays up until the new one is live.
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